Owning and maintaining a very successful small business can have its challenges but if you know what you are doing, everything can really work out great for you. There are many helpful tips that you should learn, if you are the owner of a small business and then by learning about these tips you should have the ability to have a very secure and profitable future. Knowing how to operate a small business properly will give you and your employees much relief in knowing that their positions are stable and secured. Your employees will be much happier, as will you, if you do all of the right things and play your cards right. In this article I am hoping to teach you a little bit more about managing a small business so that you will be a success. Having a small business definitely has its own advantages and some of those will be included throughout this article.

It is very important for you to learn more about what it takes to run a small business successfully so that if you or someone you know becomes interested in opening your own small business, you will be much more knowledgeable about all aspects of it. Another great thing about owning your own small business is that usually this means you will for sure have many more awesome customers that will tell others about it and continue coming back themselves. You will have a reputation for owning and managing a very reputable, friendly and affordable, yet small business. A small business would typically go over very well because there will be enough customers to continue keeping you with plenty of customers and when people are on vacation in your area, they too have probably already heard about your small business and many of them will choose to come into your small business and will be quite pleased by the friendly employees and the great prices. Check out the other small businesses in your area to see what it is they are doing to draw in more new customers, do not copy them but definitely kind of take a few little suggestions and ideas from watching others with more experience.

Advertising is something that most businesses do, which you as a small business owner will as well at some point in time, however, even without the professional advertising, your small business will still be successful due to all of your loyal customers that absolutely adore coming into your wonderful store. All it takes to have a very successful small business is friendliness, determination, customers that count on you and a good knowledge about business management will always make for a better chance at success. A small business could typically go over very successfully, as long as you first do some homework over managing your own business, as well as talking with other small business owners because the more experienced people could really provide you with a great deal of helpful information and some tips that can almost guarantee your small businesses success and longevity.

You may have spent quite a bit of time designing your web site and writing the copy for it, or you may have spent quite a bit of money and had it all done by a professional designer and copywriter.

But there are about 4 billion websites on the internet. Thats a lot of competition for your site, so how do you get people to actually read your copy? There have been several interesting studies about website reading patterns and usability. Theyre referenced at the bottom of this article.

Website users generally leave a site that takes longer than 7 seconds to load, and the average visit length is just over 1 minute. So assuming your site loads in less than 7 seconds, you have on average, one minute to convince your visitor to stay. And how do you get them to stay? The answer is simple: content, content, content.

But it takes an average of 5 to 7 visits in order to get people to buy your product or service, so how do you get them to come back? By changing your content on a regular basis. Delete text, add text. Add whole pages from time to time, and consider splitting long pages into two.

According to research, content in and of itself is not enough. There are several factors to consider when building a superior web site. Several studies tell us how to improve any web site.

How Viewers Read Web Sites
Would it surprise you to know that most web site users wont really read your web site? Thats what Jakob Nielsen and John Morkes found in a 1997 study. What they found is that 79% will scan your web site, and only 16% read it word for word. Their recommendations are to use scannable text by using:

Highlighted words
Meaningful sub-headings
Bulleted lists
One idea per paragraph
Inverted pyramid style
Half the word count of conventional writing

Lets look at what the W3school says too. Their article Web Site Design confirms that users scan rather than read, leaving in a few seconds if they dont feel theyve found what theyre looking for. The W3school suggests using short sentences and paragraphs, and breaking up excess information into different pages.

Lets talk for a moment about the inverted pyramid style because thats probably the only term you may not have heard before. Remember the papers you used to have to write in high school or for university?

Typical they start with an introduction, then move to background information and discussion, then to findings and finally to a conclusion and recommendations. All that means you have to read a lot of information before you reach a conclusion and recommendations

What Nielsen and Morkes are suggesting is to invert the pyramid.

You could write your web site as a variation of the inverted pyramid by writing a summary first, and adding detail after the summary. Most people dont scroll, but writing your web site inverted pyramid style just might convince them to.

How Writing Style Affects Readability
Nielsen and Morkes measured the effect of different styles of writing on five versions of the same website. A site with promotional copywriting was the control version, and each of the other four sites used one of the following versions and had the following improvement in per cent according to their test readers:

Concise version with about half the word count as the control: 58%
Scannable layout with the same text as the control but easily scanned: 47%
Objective language using neutral rather than subjective, boastful or exaggerated language: 27%
Combined version using all three: 124%

Tracking Their Eye Movements
In 2003 and 2004 Eyetrack completed a study called Eyetrack III. Their study was for news-type sites, but what they found will also help us structure our small business web site. The study found their users followed our left-to-right Western Culture, first noticing the top left of the page, hover there for a bit, and then moving downward in a z-like pattern to examine the rest of the page, and finally moving back up the page to the upper right.

The study found that the eye pauses and reads the first few words of a dominant headline first, especially when that headline is in the upper left and sometimes the upper right. Readers will usually stop reading at five headlines regardless of the number used, but an unusual keyword will often get people to pause. Curiously, they also found that smaller type encourages reading while larger type encourages scanning.

Are You Credible?
Nielsen and Morkes found that web site users look for credibility in various ways, and suggest credibility is increased by high-quality graphics, good writing and using outbound links.

The internet was originally intended for information, and it remains that way to this day. Over the years, several people have tried experimenting with website copywriting. What they consistently found was that users did not want to see hard sell types of copywriting.

Nielsen and Morkes confirmed that theory in their article as well. They found that web site users want to get straight facts and that credibility suffers when users feel claims are exaggerated.
An interesting study on web site credibility is How Do People Evaluate a Web Site’s Credibility? by B.J. Fogg Ph.D, Cathy Soohoo, David Danielson for Consumer Webwatch.. They studied 10 sites in each of 10 categories, with almost 2700 participants evaluating the websites.
They showed the results of 18 comments on credibility. These are the top 10:

Design look: 46.1%
Information designstructureorganization and ease of navigation: 28.5%
Information focusbreadth and depth: 25.1%
Company motiveadmirable motive vs strictly commercial: 15.5%
Information usefulness: 14.8%
Information accuracy: 14.3%
Name recognition and reputation: 14.1%
Advertisingdislike of pop ups, positive use of advertising: 13.8%
Information biascommented on positively and negatively: 11.6%
Writing tonestraightforward friendly tone boosts credibility: 9%

What Does All This Mean for You?
Content may be king, but design has a strong influence on credibility. Your design should be professional, organized, consistent, and easy to navigate. Pages should load within seven seconds or you might lose visitors, so use a small number of quality, optimized graphics, and keep your page content down to two, or at the most three MS Word pages.

Your readers eye first stops at the top left quadrant, so thats a good spot for your logo and company name.

And, a headline in the top left quadrant is very important to keeping your reader on your page for longer than a minute, so consider a headline just under your logo. Consider that the first three words of your opening headline are the most important, and straightforward headlines are better than cute, ambiguous ones.

As to the content itself, are you really a good writer? If youre not, you might want to hire a professional to write your web pages for you. If you are, use a concise, scannable, and objective writing style to maximize your web site readability. Aim for a straightforward and friendly tone and write useful, accurate information with both breadth and depth.

When youre finished, put it aside for a day or two, and then edit what you wrote. Dot all the is and cross all those ts. Check spelling and punctuation. And then take another good look at what youve written and remove any hard sell. It has its uses, but it just doesnt seem to work on the net.

Works cited in this article:

How Users Read on the Web by Jakob Nielsen and John Morkes, 1997, http:www.useit.comalertbox9719a.html

The Best of Eyetrack III: What We Saw When We Looked Through Their Eyes Steve Outing and Laura Ruel, 2003 and 2004 http:poynterextra.orgeyetrack2004main.htm

How Do People Evaluate a Web Site’s Credibility? by B.J. Fogg Ph.D, Cathy Soohoo, David Danielson for Consumer Webwatch. http:www.consumerwebwatch.orgdynamicweb-credibility-reports-evaluate-abstract.cfm

Web Site Design W3Schools http:www.w3schools.comsitesite_design.asp

You surely know that a small idea can lead to a great business success. The first movement is to think of an idea that would be suitable for the business market. After coming up with the idea, the next step is to put that idea into action. Of course, this is a very difficult step and having the idea is only the start of the journey. After that you will have to face many obstacles before being able to carry on with your business project. This is just the beginning of this process and there is a lot of questions you will have to answer before even start.

Some of the main aspects you have to concentrate on when you have business ideas are the abilities and gifts you can pour into the business. It is very important for you to be identified with your business project. Those ideas should be based on activities and actions you take pleasure in doing. For example, if we suppose that you dislike working in the open, landscaping business would not suit you. On the other hand, if you like working with children, setting up baby-sitting or tutoring business would be an excellent idea. In this case, without any doubt you business will be more successful because you will have put your mind, effort and also your heart on it.

Another vital step is to analyze the needs of a specific product or service in your region before setting up your business. Do people of your area need your product? Are there other business like the one you are planning to start? You should ask yourself whether or not you are the only one offering that service or product. If you are not, you will have to analyze the competence you will have to face. You have to think whether the service you are offering is one that customer would repeat, or if it is a one-time specialized service. Obviously, the former are more likely to succeed than the latter.

There are other aspects you have to take into account. These aspects are described below:

- One of them is that if the idea is unique, you will reign the market. But if there is much competition, it will be difficult to enter into the market.

- A second point would be if you can offer quality from the very beginning, otherwise, you won’t succeed.

- Finally, you have to think about your capital to start your own business. There are many business ideas that require little investment and bring great profit. Some demand research, such as daycare service, and others need a large amount of money to begin the business. So take this recommendation into account before investing all your money in a small business idea.

There are lots of people out there thinking about starting a small business, and tons of great ideas, but few people actually go out and do it. So many people think and think about it until all of a sudden theyre fifty-something, still with that great idea, but no business.

Theres no doubt it takes a special type of person to be an entrepreneur. Its definitely not for the faint of heart. It takes desire to succeed, courage, perseverance and a great deal of will power to continue to work at it in the face of the setbacks youll inevitably have to deal with. But what else does it take to be a successful small business owner?

Of course, it takes technical skills. That goes without saying. And, you cant just be good at what you do. You need to be very good at it before you even think about starting your small business. So, assuming you have those technical skills, what else do successful entrepreneurs have in common?

I would think being decisive, self-disciplined and a self-starter have to be a couple of the top traits. If you want to own a business so you can stay in bed in the morning or you think you might not have to work forty hours a week, you might want to stick with your 9 to 5 job. The truth is, youll be working far more than forty hours a week for quite awhile, and most often with very little money to show for it.

There wont be anyone telling you what to do, how to do it and when it needs to be done (except for your clients of course, and it seems to me they often want things done now!). So, youll need to be able to make decisions, and be disciplined enough to work at it every day, no matter how discouraged you might be.

And, the fact that youre your own boss means you should be self-directing too. It also means you should be able to prioritize and plan well, meet deadlines and be able to work until the job is done, whether that takes fifteen minutes or eighteen hours a day.

How well do you deal with stress? How do you deal with uncertainty? Successful entrepreneurs need to deal with both well. Running a business is stressful at the best of times, and can be extremely stressful when things arent going well. And things are rarely certain. That big client you have that you think is so loyal could simply decide to go elsewhere for no reason thats apparent to you.

Are you able to make short term sacrifice for long term gain? It might be really tempting, for example to take the first thousand pounds your companies earns and spend it on clothes or on your house or your car, but is that necessarily the best thing for your small business? Or should you be leaving the money in the company and using it to build your business?

Along with those technical skills we talked about earlier, most entrepreneurs have to be a jack of all trades, at least from the beginning. Lets say you build the best darn widget in the country. Assuming you already leased space and have all your tools, the first thing you might want to do is find suppliers for the parts youll need to put it together. Then youll have to negotiate terms with them, so now youre a purchasing agent as well as a manufacturer.

Customers arent going to come and find you, so you have to figure out ways to let people know who you are, where you are and what you can do for them. That means you also need to know something about marketing. Youre required to keep proper records, so youre a bookkeeper too. And you’re responsible for all your small business’ financial decisions, so you’re going to have to know something about finance. Youll probably have to answer the phones and make appointments, which means youre also a secretary.

Since you probably wont possess all those skills and you probably cant afford to hire someone to do most of those jobs, youre going to have to be willing to learn new things and be able to pick them up quickly. You wont see any direct money for these jobs either. Are you willing to put in the hours it takes to learn these skills and perform them without seeing immediate results?

Finally, procrastination and owning a business dont seem to go well together. If youre the type of person who tends to put off until tomorrow what can be done today, you might not be suited to owning your own business.

Nobody is going to be the perfect entrepreneur. I doubt theres anyone who has all the personality traits weve talked about. But, you should be willing to take an honest look at yourself. You should have some of the traits Ive mentioned and you need to know how to compensate for areas where youre weak, but thats a subject for another day.

Robert Browning said “The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.”

I think hes probably right, so what are you waiting for? The first step is making the decision. Stop just thinking about it and just do it. Dont wait for tomorrow or next week or next year. Do it today.

Undoubtedly, the internet can make the difference between a successful small business and one ignored by customers. Due to the global nature of the Internet surpassing physical frontiers between nations, and even making it unnecessary to use printed business cards when they can easily be hosted online.

Web presence can make small businesses more competitive from any angle, allowing you to understand new trends, as well as discover opportunities and problems without wasting time. A small business with Internet presence improves your opportunity to connect with a number of suppliers and customers that otherwise might not be possible in your local area.

Furthermore, traditional printed business cards including an Internet address, not only opens a new range of possibilities to succeed, but also is a way to increase your communications, showing an appealing professional appearance, no matter how big or small your business or company is actually. Magnetic business cards often create a long-lasting marketing image.

In fact, you will be surprised to see prospective clients seeking what they want through search engines. Others might check for URLs in business cards instead of browsing the printed yellow pages, because a web presence translates is synonym to having a shop or booth in every corner of the world, where every individual or small business can have the same presence as the big enterprises.

Of course, budget, skills, knowledge and other Internet resources determine the performance of every small business online. However, it will always be beneficial to develop your business web presence if you want to get customers from every location around the world or, as a practical alternative, you can create online business cards for you, your partners and employees.

On the Internet, you will find a number of websites offering both services, development of your web presence and creating your online business cards, ranging from low-mid prices to those unaffordable for people who are just starting a new business venture. However, you do not need a big budget to start.

There are a number of free Web hosting services that will gladly give you web space to develop your presence. If you have no idea how to create a website, they usually have facilities called online tools or web site builders, allowing you to create a nice looking page with just a small amount of information regarding your small business, products and services.

If you do not feel comfortable with those tools, there are other options for you. If you want to create only a business card that looks like real printed business cards, you can always get free or cheap web templates, coming in a variety of designs and only requiring your information to be uploaded, which will create your web presence instantly.

Opening your own business can be a real big gamble. If you do not do your research well, you will wind up like most small businesses, and that is out of business in less then 6 months.

The most important thing to remember when opening up new business is the location. When doing your research for your new business you want to make sure you are the only business of your time in the area. If you are opening a video store you do not want to open near another video store. Remember if you are exclusive to the area, you will automatically get the business of those living in that area.

The next most important thing about opening a small business is you supplier. Do not have just one place to get supplies from, you should have several. By having more then one you can assure yourself that you are getting the lowest prices from them. And if they know about each other they will try to outdo each other to get your business.

Make sure that the products or services that you will be offering are desired, do not just decide to open up a store with out doing any market research is like playing craps, dangerous unless you really know what you are doing.

Advertising is important. Remember just like a casino you are trying to make money and not lose it. By spending some money on advertising you will increase your sales from your opening day. It is best to have a professional help you with your advertising rather then dong it yourself, there is no point in spending money on advertising if no one in your target demographic is going to see it. An example of this would be like using facial expressions to bluff in a poker game against blind players.

When picking your stock it is sometime better to have a better selection of items and maybe not so many of each item, this way you can see which items sell best and order more of those more popular items, and less of the less desired ones.

In business you should not try to open a business unless you already have experience running a related business. You may think you know how to, but to do it correctly you really need experience, after all if you were in a casino and looking to play poker you would not want a roulette dealer who is trying to figure out the rules as he goes would you? Chances are you would want an experienced poker dealer.

Depending on the type of business you are opening try keep your staff as small as possible, and if it is possible try to get friends and family to help you out. This will allow you to keep your costs low until you can really get a good idea of if you are making money or not. Once you are making money you can go out and hire people.

If you are looking for a business opportunity, the Small Business Administration (SBA) has an excellent website, including a search option for small businesses for sale in the United States. They also have financial options for those who are looking for a business opportunity to consider.

Small businesses consistently employ fifty percent of the workforce in the United States. Fifty-three percent of all small businesses are home-based, while three percent are franchises. You can always find a business opportunity that has to do with franchises. Franchises are a worthwhile consideration, simply because in most cases, the name and products are well known. If you take advantage of this type of business opportunity and buy a successful franchise, you usually dont have to worry about it folding in the first year. Franchise.com has a list of franchises offered for sale in the United States, as well as in other countries. You can look at a list of franchises and decide on the one you are interested in, and then learn more about it. The website also lists the franchise fees and investment required.

According to the SBA, there were 24.7 million small businesses in the United States in 2004, the last year for which figures are available. 580,000 new small businesses opened in 2004 and 576,000 closed in the same year. The competition for any small business to succeed is ferocious, but with more than 24 million in existence, its clear that they do succeed.

If you are going to be working in the business yourself, its important that you buy a business that you truly care about. If however, this business opportunity is purely an investment for you, then certainly the best business deal financially would make sense. Some people who open new businesses work 14, 16 or even more hours per day until the business really gets off the ground. This would be almost impossible to do if you didnt like what you were doing.

Home business opportunities are as far and wide as your imagination. You can start your own business or buy an existing one. You could have an online business, or a more conventional store or office. If you select a business opportunity that will have you doing something that you love, the money will likely follow.

Its not difficult to find a business for sale. There are listings all over the Internet, as well as in almost every newspaper in the country. What matters, obviously, is finding the right business – one that will meet all of your needs, not just your financial ones. How much time do you have to devote to this business? Will this be your only business or one of many? Will you run it yourself or will you hire people to do that for you?

You can do, or you can hire others to do, some sophisticated market research to ensure that your product or service will sell in certain areas. Of course, if its an online business opportunity, you can do plenty of your own research quite easily. You can look at what other websites are selling, whether it is a product or a service, and to a degree, you can see how popular they are.

If you need to get a loan for your business opportunity, you have several options. The SBA can direct you to several loan options, although they dont lend money themselves. The SBA is a great place to start anyway, simply because they do have so many resources. They have a lot of statistical information that you might find helpful in your market research, and they have several free publications to help you along in your small business journey.

Probably the most important thing you can do before buying a small business is your homework. Investigate more than one business before settling on a specific business opportunity, and above all, make sure it is something that you enjoy!

http:www.bizseller4u.com

One of the keys to running a successful small business or home office is learning to control costs. Even the smallest expenses can quickly add up and cut into profits, leaving you with a business that won’t move forward.

Many small-business owners know where their money comes from, but are not as clear on where it goes. This can have a significant impact on their businesses’ cash flow.

It’s important to review your expenses regularly – every quarter if possible – so you can accurately manage your outgoing expenditures and look for ways to save.

Demos Parneros, president of U.S. stores at Staples Inc., provides the following suggestions to save your business money.

* Buy last year’s model. Furniture, computers, PDAs – there is always something new. This also means that there is always something old. If you wait until the end of the year or for sales throughout the year, you can save on your office needs.

* Buy in bulk and buy ahead. By buying commonly used items in large quantities, you can save a lot. Replenish your supplies before you run out. Thinking ahead, and thus buying ahead, gives you a chance to comparison shop and take advantage of sales.

* Buy products that save money. Consider quality alternatives to national brands. Staples ink and toner products, for example, offer consumers quality products at a 15 percent to 20 percent cost-savings per cartridge.

* Take advantage of discounts. Professional and trade associations often offer their members discounts on insurance, travel, shipping and other common expenses. Similarly, some credit cards, like the American Express Corporate Card for Small Business, may get you discounts as well.

* Save on mail costs. Mail costs for your business can add up fast. To save money, use postcards or consolidate shipping. You also can buy or lease a postage meter or get a mail scale to eliminate overpaying.

If you are tired of the corporate world, and you are looking for a way to break out, you may want to consider starting a small home based business. This can be one of the best ways to gain both financial and personal independence.

Many people stray away from starting a home based business because they are afraid that the work load is going to be too much to handle. There are a lot of stories circulating around about people who own their own businesses having to work 20 hour days, seven days a week. Even though there are people that are extremely dedicated to their home based business, it is a myth that you will have to work 100 hour weeks in order to be successful.

One of the best ways to get started with a home based business is to keep it small from the beginning. There is no reason to get ahead of yourself and start hiring employees and renting out warehouse space. There are many small home based business opportunities that you can look into.

One small home based business opportunity that is very popular in todays day and age has to do with selling products via the internet. The reason that this is so popular is because you do not have to deal with opening up a retail location, or stocking tons of products from the start. The only things that you will need to do is decide what you want to sell, and get everything set up online. By doing this you can be in business in no time. This small home based business opportunity will give you the ability to work the hours that you want to work; you will be in sole control of everything.

Another small home based business idea that you may want to check out is becoming an affiliate marketer. Affiliate marketers do not even have to have stocks! You sell other companies’ products and they even ship them for you. And you get the commission! Sometimes as high as 75%. I run one of my online businesses as an affiliate marketer myself and it is one of the fastest way to gain financial and personal independence if you follow a well established plan.

A small home based business opportunity may be just what you are in need of. There is no reason to be scared of these opportunities, because you will be in charge of everything that you are doing. Remember, one of the reasons that you are probably leaving the corporate world is so that you can have freedom and independence. With a small home based business you will be in charge of everything that you do from beginning to end.

Awareness And Mastery Two Essential Keys To A Successful Small Business

At the heart of it, mastery is practice. Mastery is staying on the path.”
~ George Leonard
US pioneer in human potential

We often hear managers complaining that their employees arent productive, dont listen and just cant consistently get the job done. As a youth sports coach, I hear coaches with similar complaintsthe kids dont listen, dont know where to go and dont try very hard. I cant relate. The boys on my team are usually focused, do what I ask of them, and work hard. As a business owner, my employees are focused, do what I ask of them and work hard. What am I doing that is different from the rest? And what can this teach you about running a successful small business?

As a coach, I make my boys jobs very simple. I ask only two things of them. I ask them to master one shot and I ask them to be aware of what is going on around them. Of course we work on defensive and offensive strategy, but both of those revolve around the two keys that I gave them for successawareness and mastery.

I teach awareness by constantly asking them to be aware of where the ball is and at the same time to be aware of their teammates are and where their opponents are. I teach them how to see the ball and their opponent when he doesnt have the ball. Sounds simple, but for ten year olds this is work.

I teach mastery by assigning homework to each boy. The second week of practice, they have to show me a spot on the court from which they can make a shot every time. I dont care if it is from just two feet under the basket. I want them to know they can make it every single time. As the season progresses, they may gradually move their spot further and further out, but I still ask that they be able to make their shot every time unguarded in practice.

These two simple concepts have a tremendous effect on the boys during their games. They have incredible confidence in their ability to make shots because they know that they will always make it. I dont need to yell at them like other coaches about where they should be on the court because they have developed awareness of what they are doing and seeing. Now lets see how you can use this in your successful small business.

As a business owner, I put these two key principles to work in training my employees. From the first day on the job, I work with them to be aware of what tasks are needed, what I expect of them, how I want customers treated, etc. And I ask them to master tasks and customer scripts. Once they are mastered, I open it up for them to adlib just like with my players. When correction is needed, it is usually in one of these two areas. They are either unaware of what is needed or they havent mastered the task at hand.

Not only does following these two concepts make it easy for me to get results with my players and employees, it also brings incredible results. My first team lost only one game all season and my employees rarely lose a sale. My businesses and products win awards earned by my employees. And, as a bonus, everyone enjoys themselves with this simple structure. I knew I was doing it right when the father of one of my boys told me that his boy enjoyed practice so much that he chose to come to practice instead of going to see our professional basketball team play one night. And I know it works with my employees because they show up on time happy, focused and ready to work. Remember, awareness and mastery are two essential keys to a successful small business.