Owning and maintaining a very successful small business can have its challenges but if you know what you are doing, everything can really work out great for you. There are many helpful tips that you should learn, if you are the owner of a small business and then by learning about these tips you should have the ability to have a very secure and profitable future. Knowing how to operate a small business properly will give you and your employees much relief in knowing that their positions are stable and secured. Your employees will be much happier, as will you, if you do all of the right things and play your cards right. In this article I am hoping to teach you a little bit more about managing a small business so that you will be a success. Having a small business definitely has its own advantages and some of those will be included throughout this article.

It is very important for you to learn more about what it takes to run a small business successfully so that if you or someone you know becomes interested in opening your own small business, you will be much more knowledgeable about all aspects of it. Another great thing about owning your own small business is that usually this means you will for sure have many more awesome customers that will tell others about it and continue coming back themselves. You will have a reputation for owning and managing a very reputable, friendly and affordable, yet small business. A small business would typically go over very well because there will be enough customers to continue keeping you with plenty of customers and when people are on vacation in your area, they too have probably already heard about your small business and many of them will choose to come into your small business and will be quite pleased by the friendly employees and the great prices. Check out the other small businesses in your area to see what it is they are doing to draw in more new customers, do not copy them but definitely kind of take a few little suggestions and ideas from watching others with more experience.

Advertising is something that most businesses do, which you as a small business owner will as well at some point in time, however, even without the professional advertising, your small business will still be successful due to all of your loyal customers that absolutely adore coming into your wonderful store. All it takes to have a very successful small business is friendliness, determination, customers that count on you and a good knowledge about business management will always make for a better chance at success. A small business could typically go over very successfully, as long as you first do some homework over managing your own business, as well as talking with other small business owners because the more experienced people could really provide you with a great deal of helpful information and some tips that can almost guarantee your small businesses success and longevity.

Did you know that, in Australia, 60% of small businesses fail in the first twelve months? For those of us who would like to start a small business — maybe even work from home — thats a very discouraging statistic.

Does that mean that your business idea is doomed to failure? Far from it! There are steps you can take that greatly increase your chances of success. With a little time and some serious research you can hit the ground running. Lets start from the beginning

The bright idea

First, of course, you need to come up with an idea. Typically, business opportunities can be divided into four groups:

1. Offering an existing productservice in an existing market.
2. Introducing an existing productservice to a new market.
3. Offering a new productservice in an existing market
4. Introducing a new productservice to a new market.

At this stage of the game the only limit is your imagination. Inspiration can come from anywhere — maybe you have a hobby that youd like to turn into a full-time job; you may be on the receiving end of bad service one day and decide to try doing it better yourself; or you may have a talent that youd like to capitalise on.

Once youve come across something that youd like to do, its time to take a look at the market and see whats on offer.

Passing the test

So youve had a great idea and youre keen to roll with it; now its time to put it through its paces. For the purpose of the exercise, lets say that you have a passion for healthy living, and that you want to distribute a range of lifestyle accessories that promote healthy living with a do-it-yourself approach.

Ask around: Is there a market for products that promote healthy living? What sorts of products are available? Who would you be competing with and what do your competitors offer? Do you have the necessary skills to run such a business and — more to the point — what would those skills be? Where would your business be located?

Once youve answered those questions you should have a fairly clear picture of what your business will look like.

You source some products and decide to do some further research into the range of lifestyle products offered by a company called Vitality 4 Life. Your own life experience plus some work youve done as a dietician has given you the necessary skill sets, and you think that youll be able to work from home, giving you more time for family. There is an existing market, but theres room for expansion. Now its time to take a closer look.

To be or not to be?

Its time to get down to the nuts and bolts. You dont want to jump into something feet first and find out the hard way that the budget just doesnt work.

To get started, sit down and work out if you need to hire staff, which means paying wages.

If you lease a premises youll need to be able to pay the rent, and your location will have to be suitable for your business and target market (which also means that youll have to think carefully about just what that target market is). Youll also need to work out the likely demand for your productservice.

Ok youve worked out that there is enough demand for good quality juicers, sprouters, water filters and other high end accessories to take a shot at a distributorship as a home-based business opportunity. Now you need to make some marketing decisions.

Look at me! Look at me!

Advertising can be costly so youll want to be sure that your advertising budget is spent wisely. That means more market research, this time one-on-one. Profile your customer groups so you can aim your marketing at the right groups of people.

Draw up a questionnaire (a short questionnaire — people run out patience if you ramble for too long) and hang around outside a few of the local gyms (for our particular example). Come up with a mixture of open questions (What do you think of..?) and closed questions (Do you have a gym membership? YesNo.); sliding scales can be useful too.

For our health accessories business, a good question might be How did you hear about this gym? Radio, tv, newspaper, word of mouth etc Such a question would then give you an indication of the types of media that your target group responds best to.

Choose a business name, print up some business cards, buy some stock and get ready to trade!

Measure it, manage it!

A teacher of mine made the point that, in business, if you cant measure it you cant manage it.

You need to be able to plan ahead, and to do that you need to know — or to be able to accurately predict — your total sales. The equation is simple: number of customers x average sale x frequency of visits per customer per year = total sales. Remember it, revise it often, measure your business and youll be able to manage it!

Keep an eye on your bottom line and, most importantly, always be aware of your cash flow — the cold, hard cash that you have in the bank. Allow for invoice periods (14 days, 30 days etc) when youre planning your budget.

The market place has a life of its own, and no one can prepare for every contingency. Put some thought into your idea; make sure that theres a market for what youre offering; research, research, research; promote your business effectively; always know whats going on in your bank account and dont forget about cash flow!

Its not perfect but, if you follow these few simple steps, youll be miles ahead of many new small business ventures. If youve heard of a great home-based business opportunity, or have a product or service of your own to market, youre off to a great start!

If you run a small business, advertising costs must be figured in as part of your overall expenses. If you have received quotes for phone directory ads, business association block ads, and mostly any other print media, these costs are quite high. So, what if your budget is small, perhaps negligible? Will you be left outside of the advertising arena or are there other avenues to help you get the word out? The answer in one word is: yes. Lets explore ways you can get the word out through online meansyes, via the internet!

The rise of the internet has spawned an entire industry with it. You may remember in the late 1990s stories of dot.com companies who made a fortune and then went bust. The irrational exuberance of that era has, thankfully, passed by and in its place is a much more rational, but very lively market.

Todays biggest players online are search engine providers led by Google, Yahoo!, and MSN. Between them, these three search engines dominate the market. Mostly everyone today searches the internet for products sold by small businesses to large corporations and these are the people you want to target. Indeed, while Christmas season sales typically increase around 4% year over year for brick and mortar retailers, the internet has been seeing year over year increases of 30% and higher! No small business operator should exclude the internet when crafting a marketing plan.

Speaking of the search engines, both Google and Yahoo! have their own advertising networks. Google has its AdWords program while the Yahoo! Publisher Network is a comparable, though newer program. This is where you, as a small business owner, can do some of your advertising. By selecting the advertising plan that works for you, you can have your ads appear on web sites in your local area or across the world and be charged a small amount per click. In other words, you dont pay for advertising unless someone clicks on your ad and goes through to your site. To keep clicks from getting out of control you determine the price per click and the amount per day, week, or month you are willing to pay. No busting of your small business budget!

Banner or text ads on select sites can also be helpful for your small business. If there is a web site you like and you suspect that a lot of your customers would frequent that site, contact the webmaster to learn what his advertising charges would be. Perhaps in exchange for submitting a few helpful articles, the webmaster would waive your advertising fee altogether. Or, at the very least, accept any other help you could provide [moderating a forum, answering questions, etc.].

Another way of getting the word out is through your own web site. No, you dont need a web professional to establish your site, but it does help to have someone who can guide you through the set up process. At the very least a few pages is what you will need, so set up costs shouldnt be terribly expensive. In addition, figure on paying monthly hosting and domain name fees but these expenses should be no more than 100-125 per year. Pay a little extra for a web professional who can help you optimize your site [make it search engine friendly] and youll get your money back much quicker. Finally, check with your accountant for small business tax deductions.

You can also generate plenty of attention by writing articles, just like the one you are reading now. No, you dont need to be a professional writer, but if you can clearly convey your thoughts and present a plan of action for your readers [such as: buy my product] you can get what amounts to be free advertising. How so? By submitting what you write to article submission sites for wider dissemination. By including helpful links in the author resource box you can cause search engines to make your web site much more visible as your article gets reprinted on other web sites. Furthermore, readers will perceive that you are an expert and will likely inquire to find out just what you are all about. You can call this, small business advertising on the cheap!

No, as a small business owner you dont have to be strapped by high advertising costs — who has the cash to spare? Instead, the internet offers to you several cost effective ways of informing people about who you are, what you do, and where they can find you.

Select the marketing plan that works best for your small business. A mixture of all four points is a great plan of attack for many small business ownersjust like you!

Small businesses have many challenges to stay afloat. Many budding entrepreneurs think that all they need is an idea or product, a name for their small business, and a bit of work and the product will sell itself and money will come rolling in. If you have ever run a small business – even a home based business – you will know there’s much more to it than that!

The first thing you, as a potential small business owner must always do, is research your market. Then research your competition, then the available supply for your product or service, and find your unique selling position. This alone can take weeks often months.

Once you are satisfied that there is a market for your product or service then you need to sort out your business plan and cash flow projections.

Small businesses may appear low cost but many suck up substantial capital before they turn a profit so now, unless you are very fortunate, you must sort out how to finance your small business. Do you remortgage your house? look for investment partners? borrow from friends or family? or approach the bank? Whichever you choose you need to convince others that your small business will be profitable and they will get a return on their money.

Once finances are in place the hard work starts. You may have premises to arrange, suppliers to sort out, staff to recruit and mangage, accounts to keep, products to design or source, lawyers to consult, accountants to hire and we must not forget in all of this market and get the all important customers to look at and purchase your products.

To do that you have to advertise your small business, but where and at what cost? Don’t forget you have to provide customer support and accept returns. Then there’s waste disposal … and on and on.

Who’s paying for all of this – in simple terms you, and your friends, investors andor your bank are paying, until you are selling sufficient product or service to cover the costs – usually many months or even years away.

New small businesses rarely return a profit in the first year and frequently not for two or three years. Make sure you can finance it properly.

Is it worth doing it? That’s your decision but every year tens of thousands of people do start their own business and many are succesful and reap the rewards of all that hard work. But many also fail, and all too often it’s due to lack of preparation

If you’re about to set off on your new business venture prepare well and Good Luck. With good planning, persistence and a lot of hard work you too can build a profitable small business.

Small Business Owners: Should You Hire a Professional Tax Preparer?

Are you a small business owner who is getting ready to get your taxes prepared for this year? If you are, you may be wondering whether or not you should use the services of a professional tax preparer. When it comes to determining whether or not you should use the services of a professional tax preparer, you may want to think about the pros and cons of doing so.

When it comes to hiring the services of a professional tax preparer, one of the many pros or plus sides to having your small business taxes done professionally are the results. Most professional tax prepares have the required amount of tax preparation training and many also have years of experience with preparing taxes. This experience is what often guarantees that you will get better, accurate results.

Another one of the many pros or plus sides to having a professional tax preparer do your small business taxes for you is because of the deductions that they may be able to get you. As it was previously mentioned, many professional tax preparers have up-to-date tax training. This up-to-date tax training often means that they are educated on any new small business deductions that you may be able to qualify for, as well as old deductions. This is nice because most small business owners, like you, who do their own taxes, actually end up missing out on multiple opportunities to save money on their taxes.

Your liabilities, when hiring a professional tax preparer to do your small business taxes for you, is another one of the many pros or plus sides to seeking assistance. Even if you have some tax preparation experience, there is a good chance that you would end up taking your time, then go back and recheck your forms and then recheck them again. This is due to the fact that those who file their own taxes are often held liable for any mistakes that are made. The same is not always said when a professional tax preparer is used. Most professional tax preparers do not make mistakes, but if they do make one, you shouldnt end up being held responsible or liable for that mistake.

Although there are a large number of pros or plus sides to doing business with a professional tax preparer, there are also a number of cons or downsides to doing so as well. Perhaps, the biggest one is the costs. It is no secret that it can get fairly expensive to hire the services of a professional tax preparer. In most cases, the amount of money that you are charged will all depend on the complicity of your tax forms. The harder they are to do, the more money you are likely to be charged. Of course, it is important to remember all of the above mentioned pros to hiring a professional tax preparer. Many time those benefits, alone, are worth the cost.

The decision as to whether or not you want to hire a professional tax preparer to do your small business taxes for you is yours to make, but, as outlined above, there are a number of benefits to doing so. If you are interested in trying to do your own taxes, but you later find it too complicated to do so, you may want to think about seeking professional assistance, as it is never to late to do so.

Are you a small business owner who runs your own retail store? If you are, how is your business currently going? If it isnt going too well or as well as you had originally hoped, you may be wondering whether you should just throw in the towel and give up. Yes, this is something that you can do, if you want, but there may be other alternatives; alternatives that could allow you to keep your small business open. One of those alternatives involves relocating your small business.

When it comes to relocating a small business, there are many small business owners who think that it is a good idea and others who think that it will only end up being a waste of time and money. If you arent yet sure what type of perspective you have, you may at least want to further examine relocating your business to another building or even another city or town, especially if your only other options is to close your business doors down.

As you likely already know, there a number of pros and cons to relocating a small business. One of those cons is the difficulty. If you run a retail store, even just a small specialty retail store, there is a good chance that you have quite a large selection of merchandise; merchandise that needs to be carefully moved, as well as other office supplies and store fixtures. It can be a big hassle to move a retail store from one location to another. Although it can be considered a hassle, it is also important to mention that it can be done, with a lot of patience and hard work.

Another con or downside to relocating a small business is the uncertainty. There are some small businesses that just arent right for making money. Some business owners dont want to realize this though, so they continue to believe that they always have the chance of make money. Even if you take the time to find the perfect building for your retail store, as well as examine the local economy, and your competition, you are still not given any guarantees. Of course, that is something that you knew when you originally decided to start your small business; therefore, a lack on guarantees may not actually be a large problem for you, although it should always be kept in the back of your mind.

Although there are a number of cons or downsides to relocating a small business, there are also a number of pros or plus sides to doing so as well. One of those pros is a fresh start. When relocating a small business, many small business owners carefully take the time to choose which building they would like to relocate to, as well as what city or town they would like to relocate to, if looking to really, relocate. This carefully thought out decision can actually increase your businesss chance of seeing success. A fresh start, but one that is carefully examined, may be just what your small business needs to revitalize itself.

Before you decide whether or not you would like to relocate your small business, it is important that you speak to your current landlord or your financial lender. As for speaking with your current landlord, you may be legally bound by a commercial lease. As for speaking with your financial lender, you may need to borrow some money to relocate your small business.

There are many differences that separate the winners in business and life from those who are struggling and falling by the wayside.

One big difference is how they handle failure. Successful entrepreneurs have a positive mindset around the experience of failure.

When they fail, they look at it as a result. They took “x” steps and produced “y” result. “Y” didn’t work, so it’s back to the drawing board to change the formula and try again.

Many new business owners don’t make it out of the gate because as soon as they fail, they figure, “Who am I kidding? I knew it wouldn’t work” and then quit!

If everyone had that mindset, we wouldn’t have electricity, airplanes, vaccines … actually, we’d have pretty much nothing!

Every single success in this world was preceded by one, two — a thousand failures!

Babe Ruth set a record for the most home runs. Did you know he also had the record for the most strikeouts?

Thomas Edison failed more than a thousand times before he perfected the light bulb.

If you’re not failing, you’re not pushing yourself enough. You are remaining in your comfort zone and cannot expect to reach the level of success you’re capable of.

Failure is what allows you to learn and grow. If you quit as soon as you meet with failure, you will always remain exactly where you are.

Albert Einstein once said, “You cannot solve a problem with the same level of thinking that created it.”

And, “The definition of insanity is doing the same thing over and over again and expecting a different result.”

What these statements teach is, in order to overcome failure, you must think differently and act differently. It is what separates the ordinary from the extraordinary!

You might have to seek out guidance from someone else who can offer the expertise you need. You may need to inject new perspectives and talent by forming a team around your project.

Fear of failure is one of the biggest obstacles that hold new business owners back. Failure should not be feared, but embraced because a life lived in fear is a life half lived.

If you’re stuck and unable to move forward because of fear of failure or because you have failed in your previous attempt, bring someone else into the mix to offer support and guidance.

Tweak your plan and give it another go.

Engrave the words of the following masters into your mind and never, EVER give up.

Anyone who has never made a mistake has never tried anything new. – Albert Einstein

He who fears being conquered is sure of defeat. – Napoleon I

Problems are not stop signs, they are guidelines. – Robert Schuller

2006 Laurie Hayes – The HBB Source

Entrepreneurs – You Might Want To Drop Out Of College

Young entrepreneurs and business owners are often times faced with the choice of which road to take. On one hand, there is the more conservative route of staying in college and getting a degree. On the other hand, many have thriving businesses that are making more money than their degree will ever get for them. Is college simply a hindrance? Or is it a valuable resource that should be continued at all costs. Many college business owners don’t even realize they have the choice of dropping out. Knowing this option is there could be vital to the success of their future business. If you are in college and are an entrepreneur or business owner you must ask your self this question: should I drop out of college?

The answer to this question often comes in many forms from many different people. I was recently at an entrepreneurial conference and had the opportunity to discuss this matter with many rich entrepreneurs. The answers I was getting from them were vastly different from those that my family had given me. On the one side I was being told that college is only useful if you are getting something out of it, and that if I was serious my businesses should take priority over schooling. From the family side I was being told to stay in school no matter what, put schooling at the forefront – there will always be time for business and it will be good to have a safe backup. Both of these answers have their merits, but which one is right?. It became clear to me that it was my decision- not the other wealthy entrepreneurs, and not your family.

Why are you in college?
This question is the fundamental element in the decision to drop out of college. Entrepreneurs must figure out the reality of why they are in college before making a decision to drop out. Some business owners are in college because their parents told them to go there, or because they didn’t realize they had the choice. Other young entrepreneurs are in college because they find the information valuable and want to continue learning while they expand their business. Even more still had childhood dreams of one day being an engineer or architect and want to follow through with their early ideals. You must answer this question truthfully and honestly if you are going to make a choice about running your business full time or staying in college.

Why Do You Want to Drop Out?
It is very important to understand exactly why you want to drop out. Many business owners and entrepreneurs have vastly different reasons for dropping out of college and it is key that you understand yours. I have often fielded this question in conversation, and many times a young entrepreneur will want to drop out of college on pure speculation. This is never a good idea without a solid business plan. I recommend having a solid business plan and some backups in the least, as well as some plans for continued learning of business skills. Dropping out is a risky decision – entrepreneurs will understand and easily accept this fact. Understanding and accepting risk is part of being an entrepreneur and starting new businesses. I have also talked with many entrepreneurs who already have million pound plus income, and are thinking about dropping out in order to focus more on their business. This instance presents an entirely new set of questions. Whatever your reasoning make sure that you understand and research your position.

Here is the Secret to Making the Decision
It all comes down to balancing the two sides of the argument. If you’ve figured out both your reasons for being in college and your reasons for dropping out and starting a business, then you can easily make a decision. The trick is to look at a list of both sides: your reasons for being in college and your reasons for going out and becoming an entrepreneur. If either side has reasons that aren’t your own, or that have doubt in them, then you will most likely pick the other side. Here is an example situation, look at the two lists and decide what the student should do.

Student A – Reasons to Stay in College:
- My parents are paying for it, and they would flip if I left
- Everyone I know is in college, it would be weird to leave.
- A degree might give me some security later on.

Student A – Reasons to Drop Out and Pursue Business
- I have a solid business plan and have been working on it for months
- My income is almost half of my parents already
- Having more time to work on business would let me expand faster

I think it is fairly clear in this setup that we have an entrepreneur at heart. There is doubt in the reasoning behind college, and he also doubts that he will even need the security of a degree. The second list is much more profound and certain. This student knows he will be successful as an entrepreneur and he only wants to build his business more. There is certainty and understanding in his tone. With this situation it seems very likely that the student would be far better off dropping out of college and pursuing his business goals.

The case is almost never as cut and dry as the situation above, most young businessmen have far more complicated setups. Even with the complications, the end result is always the same. Follow the path that you are sure of in your heart. If you are an entrepreneur in the right position then you will know exactly why you want to drop out and that it will be better for you. Or, you will know that staying in college will teach you more about business and let you grow faster out of college. I will leave you with one last thing.

Listen to your own thoughts, and pick the path that you know is better for you.

Owning and maintaining a very successful small business can have its challenges but if you know what you are doing, everything can really work out great for you. There are many helpful tips that you should learn, if you are the owner of a small business and then by learning about these tips you should have the ability to have a very secure and profitable future. Knowing how to operate a small business properly will give you and your employees much relief in knowing that their positions are stable and secured. Your employees will be much happier, as will you, if you do all of the right things and play your cards right. In this article I am hoping to teach you a little bit more about managing a small business so that you will be a success. Having a small business definitely has its own advantages and some of those will be included throughout this article.

It is very important for you to learn more about what it takes to run a small business successfully so that if you or someone you know becomes interested in opening your own small business, you will be much more knowledgeable about all aspects of it. Another great thing about owning your own small business is that usually this means you will for sure have many more awesome customers that will tell others about it and continue coming back themselves. You will have a reputation for owning and managing a very reputable, friendly and affordable, yet small business. A small business would typically go over very well because there will be enough customers to continue keeping you with plenty of customers and when people are on vacation in your area, they too have probably already heard about your small business and many of them will choose to come into your small business and will be quite pleased by the friendly employees and the great prices. Check out the other small businesses in your area to see what it is they are doing to draw in more new customers, do not copy them but definitely kind of take a few little suggestions and ideas from watching others with more experience.

Advertising is something that most businesses do, which you as a small business owner will as well at some point in time, however, even without the professional advertising, your small business will still be successful due to all of your loyal customers that absolutely adore coming into your wonderful store. All it takes to have a very successful small business is friendliness, determination, customers that count on you and a good knowledge about business management will always make for a better chance at success. A small business could typically go over very successfully, as long as you first do some homework over managing your own business, as well as talking with other small business owners because the more experienced people could really provide you with a great deal of helpful information and some tips that can almost guarantee your small businesses success and longevity.

Why Women In Small Business Must Have A Web Site

In recent years we’ve seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.

Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.

The one thing your small business MUST have is a web site. Sure, ten years ago having a site was an option many small businesses could do without. But that is no longer the case. Here’s why:

* These days consumers and business leaders are more likely to use search engines than the Yellow Pages. They’ll type the name of your town and your type of business into Google and start their research from there.

* A web site lets you put as MUCH information as you want in a public forum. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now you can keep all that information available on your web site 247 at little or no cost.

* You know as well as I do that most customers are a little shy about asking questions. Often they don’t even want you to know they’re interested until AFTER they have learned more about your product, service, or idea. A web site allows that vast number of potential customers to privately and anonymously read all about your business. Then, when they’re ready to buy, they’ll come forward with their questions and orders. This is a MUCH more efficient way to do business, which leads to my next point.

* Web based business operations can be EXTREMELY EFFICIENT. Customers often prefer convenient email over phone or in-person visits. Email encourages customers to organize their ideas, contacting you when they know what they want and are ready to act. You’ll find your web site generates many more customers and the customers you get are better organized.

* Finally, women love to buy from women-owned businesses. Women, as a group, tend to be less compulsive shopper than men. While a large segment of men will buy an item on impulse, the vast majority of women prefer to learn about your product or service, getting all the details they can before placing an order. Web sites are perfect for presenting a lot of information at very little cost.