In discussing entrepreneurship and writing articles on the subject, I have found that it aids understanding when we begin by agreeing on exactly what the word means to us.

Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it regardless of the resources currently controlled. The American Heritage Dictionary defines an entrepreneur to be a person who organizes, operates, and assumes the risk for business ventures.

These are rather abstract concepts for a person just beginning to consider whether they ought to start a business rather than take a job, or leave a secure job for a chance at greater self-fulfillment. Let us try to refine our understanding of entrepreneurship by asking some more specific questions.

Is everyone who runs a business an entrepreneur? Many would not consider the newspaper carrier, shoeshine person, and grass cutter entrepreneurs, though these are often the youthful pursuits of those with an entrepreneurial bent.

Does it matter whether the business is merely part-time? Whereas some part-time activities are basically hobbies, or undertaken to supplement income, some entrepreneurial ventures can be tested in the marketplace on a part-time basis.

The path to an entrepreneurial venture might begin by earning a salary in the business one expects to enter, while learning more about it, and waiting for the opportune time to go out on one’s own. This time can be used to develop a support network, professional and personal, and generating ideas to bounce off people whose opinion one respects.

At what scope does self-employment become a venture? The primary objective of many self-employed people is merely to employ themselves (and others if necessary) at a moderate to good salary; some are even willing to eke out a living to do what they enjoy. This approach is often referred to as a lifestyle business, and is generally accompanied by little, if any, plan for growth.

These questions are intended, not to develop a precise definition of

entrepreneurship, but to help us understand our attitude toward its many forms of expression. We may each answer these questions differently, yet all answer appropriately within our own frame of reference.

Entrepreneurship is more an attitude than a skill or a profession. Some of us may prefer a corporate or public service career path, but many would choose an entrepreneurial opportunity that feels right.

Would you consider a person who inherits a business an entrepreneur? From the point of inheritance on, it is their own money and financial security at risk. They could possibly sell the business, invest the proceeds in blue-chip stocks, and live off dividends. Some might consider managing a personal stock portfolio for a living as an entrepreneurial venture.

Would a person who inherited a small or marginal business, then took it to new dimensions be considered an entrepreneur? The inheritor could have tried merely to keep it going, or even to pace the business decline to just carry them to retirement. In a family-held business, long-term success is often a central goal.

Are franchise owners entrepreneurs? Many feel that, for those who have access to the large up-front investment, franchises are sure things. For many, operating a franchise is similar to investing in blue chips, a relatively sure thing with generally unexciting returns.

 

Over the years countless institutes and individuals have asked the million pound question. What makes an entrepreneur an entrepreneur? What traits or characteristics are inherent to a successful entrepreneur and is one born with those traits? Theres great news! Successful entrepreneurs are born every day!

Some people believe an entrepreneur is born while others believe an entrepreneur can be taught. Some believe an entrepreneur is like an artist – either you have it or do you dont. Some see entrepreneurs as leaders that are focused, disciplined, competitive, and charismatic, while others see them as huge risk takers. And all of these analogies are right to some degree.

Its true all successful entrepreneurs share a few qualities and skills that allow them to be successful. These inherent qualities can be taught; but they often seem to be an inherent driving force that sends individuals down the path of being in business or formally training to for a career in business.

Entrepreneurs see the world differently. They have the ability to see the world as a system. They have the ability to see something in its entirety and as an integrated unit, and they seem to possess the ability to see opportunity within the global picture. They are what is called a system thinker.

There are other characteristics they possess. Entrepreneurs possess an overpowering need to achieve and tend to be very competitive against themselves. They are continuously trying to outthink themselves and others and they are constantly looking for the edge. This is a process that occurs as naturally as breathing and is a driving force behind most entrepreneurs.

They have the determination and dedication to follow through with commitments and they always appear confident and in control. Youll notice they also possess a positive atmosphere. They are of the mindset I can, and I will. They are not afraid of failure because failure is not in their vocabulary nor is it an option.

They are objective but have the ability to weigh risks realistically within the big picture. They have an uncanny ability to anticipate developments which gives them the edge on many competitive situations. Entrepreneurs seem to feel right from their gut, call it instinct. They are a resourceful group that possess excellent problem solving skills and are able to diligently work through obstacles as they occur.

Entrepreneurs are excellent communicators and recognize how important clear and concise communication is to their success. They also possess a sound working knowledge of the business they are involved in.

When it comes to successful entrepreneurs its a question of what came first, the chicken or the egg. Is it inherent qualities that we are born with that lead us to be entrepreneurs or is it when we choose to become an entrepreneur that we develop the skills and qualities of success? Thats a question we shall leave to the great debaters to resolve.

What is for certain is that successful entrepreneurs are born every day and that you too can be a successful entrepreneur by developing the skills of success.

‘One who organizes, manages, and assumes the risks of a business or enterprise’

Merriam-Webster’s Collegiate Dictionary

Ho Humm… does that do it for you?

Why? …

Because you are probably one of them, an Entrepreneur.

Think back when you began entrepreneurial endeavors.

Now think of Lewis and Clarke, Magellan, Columbus, or the Wright brothers. Explorers…entrepreneurs, I see very little difference.

We are in it for the game, for the recognition, financial rewards and possibly the adventure.

As “Amelia Earhart, Christopher Columbus, Leonardo da Vinci, and You”… WE CONTROL OUR DESTINY; call the shots, for better or worse, and Take Charge.

An Entrepreneurs Story

Imagine yourself, going to say goodbye to you boss, or your largest competitor.

Hi Jack, I just dropped in to say goodbye Im throwing in the towel, closing up shop. Its just too difficult doing business.

When you see the subtle glimmer in his eye, trying so hard to convey sympathy, and you know, he is thinking about throwing a party…Yes sir, it is just too difficult running this operation any longer from this environment. I have gone global, working out of my new home here in any town, using my laptop and my cell phone while I travel.

Have you heard that I am teaching others to do what we do, and that I have fewer than four employees, thats including my fifteen-year-old son?

How did my business grow so quickly? I hired an expert marketing consultant that charges 100,000 for one consulting session. – You will still get to see me occasionally in the success journals, or as a speaker at our national convention.

Have to go now Jack, hope to see you soon”!

Walking away now, a grin of satisfaction emerges from within, while thinking to yours-self “I forgot to mention that I didnt pay 100,000, and that I merely subscribed to a Marketing Newsletter, and some information reports.
A Marketing Master in a mall.

Entrepreneurs… ‘Be All You Can Be’

Have you heard it knocking?

Someone once said that opportunity knocks.

Oh no not a physical knock but in the form of a thought, an idea, a whisper of a recollection

Sometimes I believe opportunity literally SCREAMS to Do IT Now!

As that idea, thought, or opportunity fades away, becoming dim and distant, the ghost of opportunity past creeps in Hindsight.

Do it Now You will be glad you did.

Dave Powell
http:www.SuccessShoppingMall.com

With Singapores desire to become a regional business hub, it plans to attract a good number of entrepreneur minds into the country from overseas. The EntrePass is a type of Singapore Employment Pass that is designed to facilitate the entry and stay of foreign entrepreneurs who are ready to incorporate and launch a business in Singapore. EntrePass was introduced in 2004 and is aimed at attracting foreign entrepreneurs into the country.

Two categories of foreign nationals are eligible for the Singapore Entrepass:
A foreign national who is an entrepreneur ready to start a companybusiness and be actively involved in the operation of the companybusiness in Singapore.
A foreign national who is an existing shareholderpartner in a Singapore registered companybusiness and who wishes to become actively involved in the operation of the companybusiness.

The EntrePass allows global value-creating entrepreneurs and innovators to establish and run their business ventures in Singapore.

You don’t need to have a Ph.D. from top-notch school or have millions in the bank to get started. All you need is a good business plan and some investment to cover your startup expenses and support yourself in the early stages.

Important Facts about EntrePass

Application for EntrePass should be made prior to incorporating your business in Singapore.
Along with EntrePass application, you will need to submit a 10 page long business plan. The details of preparing a good business plan are described in the subsequent sections of this document.
Businesses not of entrepreneurial nature for example, coffee shops food courts, foot reflexology, massage parlours, karaoke lounges, money changing remitting, newspaper vending, and tuition services etc will not be considered for an EntrePass.
The application processing time is usually 2-3 weeks.
If your application is successful, you will normally be issued an EntrePass that is valid for two years. You do not need to incorporate your business in Singapore until the successful outcome of your EntrePass application.
Your EntrePass allows you to bring your immediate family members to Singapore to live with you.
The EntrePass is renewable for as long as the business remains viable. You are also eligible to apply for a permanent residence in Singapore in due course.

Importance of Business Plan for EntrePass Application

Preparing a good business plan for your new Singapore business is one of the most crucial aspects of applying for EntrePass. The Good news is that the business plan is expected to be relatively concise i.e. no more than 10 pages long.

In addition to its importance in applying for EntrePass, another important value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically.

A well thought out business plan will not only improve your chances of getting a Singapore EntrePass, but it will also help you clarify your mind and better prepare for your entrepreneurship journey. The well-known fleas-in-the-box analogy applies to your plan as well; if you put a lid on the box, the fleas will learn to jump to that height only, but if there is no lid, they jump as high as they are capable of doing. Your plan should set that lid higher. At the same time you must be confident that figures in business plan are achievable. You must strike a good balance between optimism and realism.

Make sure business plan EntrePass is impressive in presentation. Your plan must get across to readers what is interesting about your business. Stress your marketing and sales strategy and include a break-even analysis. Be sure to include tax payments, payments to local accountants and other service providers and the fact that your business funds will be kept in a Singapore bank!

How to prepare a good business plan for EntrePass?

So are you ready to prepare your business plan and apply for Singapore EntrePass? The guide below will help you to get a better understanding of the various sections and contents that are expected in the business plan.

1.Executive Summary (Approx. half-page)
Write this section last and keep it to half-page. Provide a brief summary of product(s)service(s), target customers, owners, and the future for your business and industry in Singapore.

2.Business Concept (Approx. half-page to one page)
In this section you should include brief description of the proposed business and industry, a mission statement, company goals and objectives, business philosophy, strengths and core competencies of the proposed venture, critical success factors, and legal form of ownership. (To find out more about possible legal forms, see Singapore Business Structure Options for Entrepreneurs).

3.Product(s)Service(s) (Approx. 1 page)
This is the place where you need to describe your product(s) or service(s) in detail. How will you differentiate your product(s)services(s) from the competition? What will be your competitive edge?

4.Marketing Plan (Approx. 2-3 pages)
No matter how good your product andor service, your business venture will not succeed without effective marketing. And it begins with careful research and planning upfront. Talk about the size of your market, current demand, and future growth prospects, and opportunities for a business of your size. What barriers will you face with your new venture and how will you overcome them? Write about your targeted customers, their characteristics, and their geographic locations, otherwise known as their demographics. Write about your direct and indirect competition: who, their size, position in the market. How will your offerings compare with your competition? Use a competitive analysis table to compare your new Singapore Company with the two most important competitors. Include factors such as price, quality, selection, service, reliability, technical and management expertise, sales and marketing strength, etc. Make an honest assessment of your companys strong and weak points against the competition. Outline your marketing strategy. How will you identify potential customers? How will you create awareness of your offerings? How will you advertise? What is your marketing budget (startup and ongoing)? What image do you want to project? What is your plan for creating marketing collateral (logo, website, business cards, brochures, etc.)? How will you retain customers? Write about distribution channels. How do plan to distribute your productsservices? What will be your pricing strategy?

5.Operational Plan (Approx. 1-2 pages)
Explain the operations and resource needs of your new Singapore business venture. How and where your product(s)services(s) will be produced? What equipment do you need? What is your procurement plan? Explain production, delivery, and quality control processes for your product(s)services(s). Describe your location and space requirements? Who will be your suppliers? What will be the proposed credit, delivery, and quality control policies? What are the legal requirements for your business? Business licenses? Other regulations that apply to your industry? Insurance coverage needs? What are personnel requirements? What type of workforce (skills and experience) do you need? Pay structure? Job descriptions? Duties & Responsibilities? Organizational chart? HR policies? Recruitment plan? What services do you plan to outsource and to whom? What are your inventory needs and how do you plan to manage it? How do you plan to manage your accounts receivables and accounts payables?

6.Financial projections (Approx. 2 pages)
Provide projected sales and net profit before tax for three years, startup expenses, cash flow projections, and breakeven point, key assumptions. The intended startup capital for your new Singapore business must be able to cover your startup expenses and keep you afloat for the first 6-months. Many startup businesses fail because they run into cash flow problems soon after they start. The person who will be evaluating your Singapore EntrePass application will definitely be paying close attention to this.

7.Management Team (Approx. 1 page)
Talk about your past employment and business experience, achievements, key competencies, and roles & responsibilities. Identify weak areas and how you plan to address them.

8.Supporting Documents
Here you can provide any supporting documents that you have to backup the information you provided in your business plan. This might include customer leads, written articles, awards, certifications, etc.

Although it requires some effort and research, preparing a good business plan is not as difficult as you might think. Writing a business plan is just capturing your longer-term goals, objectives, estimates, and forecasts on paper. It typically takes couple of weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. So make time to do the job properly. Those who do, never regret the effort.

Virtual Assistants A New Breed of Work at Home Entrepreneurs

According to a 2004 study, the Center for Womens Business Research reports there are an estimated 10.6 million privately-held, 50% or more women-owned firms in the U.S., accounting for nearly half (47.7%) of all privately-held firms in the country. Astonishing, isnt it?

Its the dream of millions to start their own business and utilize their computer to make money at home. Now, with the help of Diana Ennen and Kelly Poelkers latest book, Virtual Assistant The Series, 3rd Edition (29.95, Another 8 Hours Publishing), its a reality! With the latest technologies, the rapid growth of the Internet, and the business community recognizing the benefits of partnering with a qualified virtual assistant, the virtual revolution has begun. And there is no end in sight!

What started out in the 80s as home-based word processors has grown into what we are seeing today. The local limitations are gone. The boundaries are erased. Modern advancements and the sheer power of the Internet coupled with enterprising, cutting edge entrepreneurs such as these authors have skyrocketed this industry. They know the technology. They have the resources. And theyve written the book on it! A book so powerful that its cited as the bible for the virtual assistant industry. Virtual Assistant The Series is currently used as training material for VA courses including: Virtual Assistance U, an online training center for virtual professionals; Red Deer Colleges VA Certification Program (in Canada); and other higher level learning organizations and colleges who are recognizing the potential for growth and continued education in the VA industry.

Priscilla Y. Huff, Author of 101 Best Home-Based Businesses for Women, 3rd. rev .ed, states, Its more than just a startup manual, it is written by professional virtual assistants (VAs) who combine their knowledge and experience with practical tips from other successful VAs to help ensure your own success in this exciting new venture. Virtual Assistant The Series is an essential tool for launching one of the most exciting new entrepreneurial venturesbecoming a professional virtual assistant.

This book leaves no stone unturned. Virtual Assistant The Series is a complete guide to starting and running a successful and PROFITABLE practice. It covers the nuts and bolts that are the foundation of a successful practice including business and financial planning, bookkeeping, marketing, and setting up a business. Plus it offers information on domain registration, creating a web site, and most importantly, how and where to find clients.

Virtual Assistant The Series: Become a Highly Successful, Sought After VA 3rd Edition Revised ISBN # 0-9742790-5-6 is available at Amazon, Borders, and online bookstores everywhere also at www.VA-TheSeries for 29.95 plus 5.00 shipping and handling. (First and second editions published under the title Up Close and Virtual).

Austin entrepreneur, Richard Trocino had a great product idea. And, like thousands of other innovative inventors with a new product concept, bringing that idea into a marketplace dominated by long established brands with deep links and dominance in the retail outlets is challenging. In these days of mega corporations and Walmarts, VCs and small business defined by the government in the land of opportunity, one entrepreneur with a grand idea or product may be considered by any of those groups as irrelevant and insignificant. Another challenge faced by small businesses in todays marketplace, like in Trocinos case, is getting an idea produced and generating sales.

In spite of impossible odds, Trocinos invention sells almost faster today than his factories can produce and distribute all over the world. The established companies that were given the opportunity to brand and produce it, now may be wishing they had not dismissed the popular product so readily. Not when the blogosphere is broadcasting around the globe faster and with more range than a speeding bullet; comments appearing include; OHSO gets my nod for the most stylish and futuristic toothbrushtoothpaste contraption on the market today, The Coolest Toothbrush Ever, and Worlds Most Elegant Travel Toothbrush.

Trocino received micro level funding to get the prototypes built and into limited manufacturing through friends and family after attempts to license the product to both toothpaste and toothbrush companies fell on deaf ears. Similarly, Trocino found his innovation locked out of normal channels of retailing without the benefits of an established proven brand in the marketplace.

Discouraged, but undaunted Trocino abandoned efforts to take the product to market using traditional marketing methods. Instead, like entrepreneurs who have met with unexpected success throughout business history he proceeded by seat of the pants and gut instinct. Acting on a hunch, he put it out there exclusively in the world of the internet and ignored the traditional wisdom of standard marketing techniquesno phones, faxes, or printed paper junk mailnothing but net. A guerrilla marketer does not have the luxury of the corporate behemoths who can afford (since its investors and stockholders money not their own) to throw 98% of their marketing pounds away on a numbers game in a business model that justifies and covers its inherent wastefulness by overcharging those sold customers the expenses of marketing to everyone else.

Trocino decided to be a Swamp Fox marketer, like General Francis Marion who befuddled the British in South Carolina during the Revolutionary war, and break all the rules of modern marketing warfare. Marketing is a form of warfare and many entrepreneurs have discovered the reality of todays business battlefields. The corporations and financiers have in todays market reality stacked the deck against upstart competition by raising the ante into the game of commerce. One unnamed entrepreneurial internet advice columnist estimates the cost of entry to even be considered for funding by an angel or VC group at between 25,000 and 250,000. That is merely for the development of the business plan, and pre-start up consulting, general expenses and to purchase access to their secretive inner circle. Trocino decided to wander into the unknown swamp of the internet and blogsphere and see what people would do when offered his innovation directly.

Trocino, like most entrepreneurs, is a risk taker, but like most smart business persons likes to reduce risk wherever possible. He knew a good concept poorly executed had little chance of success in the market, so he took his idea to a locally based but internationally known design firm called Design Edge and negotiated a co-marketing partnership for assistance in packaging his innovation. Trocino knew that people who travel a lot would naturally respond favorably to the concept of an integrated toothpaste dispensing toothbrush in a self contained case that protects clothing in suitcases as well as keeps things neat and sanitary. With the co-marketing partnership with Design Edge the product took on a new personality within a sexy futuristic design that takes the basic utilitarian idea and wraps it in fashionability and elegance.

Then with a few well chosen words, a friend with a good photographic eye and a smattering of html code, Trocino put up a website at http:www.goOHSO.com, and invited a few friends through http:MySpace.com to look at his new line of toothbrushes. MySpace would become the testing ground and ultimate launch pad for the rollout of his product.

With its stylish modern design and elegant photography, the buzz it generated in cyberspace was somewhat unexpected. In fact, it was explosive!

Driven by the dynamics of blogosphere where coolness and fashionability become badges of personal taste and sophistication, the OHSO toothbrush rapidly found its way onto the personal blogs of graphic designers, and jet setters as the coolest thing since crystal ice. When Josh Spears, the bloggers blogger posted his rave of the sleek product, sales and global visibility exploded. Even the legendary Steven Wozniak, the cofounder of another innovative product, Apple computer, is counted among the OHSO toothbrush users and fans.

Today the product is available in high fashion boutiques in the swanky Beverly Hills bastions of elegance and among the cappuccino makers and executive toys on the shelves of Brookstone stores around the country. Blogs have elevated the sensible, functional, practical toothbrush for harried travelers into fashion statements that provide high status and cool despite its less than 20 price tag.

Not a bad state of affairs for the beaming Trocino who is today expanding the line with even more designs to satisfy the market demands. OHSO is a product that owes its success to a seat of the pants approach to beat the corporate gorillas with a bit of his own guerilla marketing. He simply put it out there in the vast uncharted cyber world where the old MBA strategies have no more influence on the hip youth market than the full color fall outs in the increasing unread Sunday paper.

Today freedom of the personal press in the global Blogsville rules a small voice with a message, or product like the OHSO toothbrush, can be magnified into a global phenomena. When people like what they see, they tell their friends, who today are everywhere. Just like Richard Trocinos classy and well designed toothbrush.

My biggest problem in becoming self-employed was me.

In order to BE a self-employed person I had to start thinking like one. I found myself reverting to that nine-to-five mentality. If I wasnt accomplishing a task every hour, then I must not really be working.

Sometimes a self-employed person has to make decisions about her business. Sometimes she is just thinking about a solution to a problem. Sometimes she just has to quiet her mind so new ideas can come. Just because youre not pounding away at the typewriter every minute doesnt mean youre not working.

Ive also learned that its okay NOT to answer the phone every time it rings. Thats what voicemail is for, and the same goes for email. At my nine-to-five job I would leave the email program open all day and answer each one as it arrived. It took me a while to realize its okay to only check email several times a day instead of constantly being interrupted. Its actually more productive than having to stop your thought process every time you have mail. At my other job, I was able to let a phone call roll over into voice mail, but it took me a while to be able to shut down the email too.

Youre going to have days where you feel you didnt accomplish much. Then again, youll have days where youll feel you can conquer the world and youll be amazed at how much you got done. Some days you may not finish many tasks, but youll make a decision on a problem that needed to be addressed. Or, you will have learned a valuable lesson about yourself.

And, I had to learn to stop breaking down all my tasks into pounds and cents. I tended to worry about how much I was or was not earning every day. The truth is, some days youre going to make more than other days. If I spent my day on marketing issues, even though I didnt earn any money from it that day, I would benefit from it some time in the future.

Rather than worry about what benefits I do or dont have, I realized the benefit I have in my business is that I answer only to me. Everything I do will benefit me sooner or later. Instead of my income being dependent on somebody elses budget, I can go as far as I dream.

And because Im now doing what I truly love and not what someone else tells me to, Im much happier and more content. I learned if you start THINKING like an entrepreneur, then youll actually be one.

The “spark” for many entrepreneurs is seeing an opportunity that doesnt yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turners part to realize the vision, but he had read the market in a way that few “experts” did at the time.

In realizing the promise of CNN, Turner demonstrated another facet of the entrepreneurial spirit, persistence. There are a lot of bright ideas that never reach fruition; taking a “raw” idea and converting it into a successful business model is very hard work.

And that work never stops. No matter how innovative your idea, the competition is always just behind you. With anything less than constant creative effort on your part, they may not stay behind you.

Are you still with me? Here is where I reveal why everyone isnt an entrepreneur:

No opportunity is a sure thing, even though the path to riches has been described as, simply “…you make some stuff, sell it for more than it cost you… that’s all there is except for a few million details.” The devil is in those details, and if one is not prepared to accept the possibility of failure, one should not attempt a business start-up.

It is not indicative of a negative perspective to say that an analysis of the possible reasons for failure enhances our chances of success. Can you separate failure of an idea from personal failure? As scary as it is to consider, many of the great entrepreneurial success stories started with a failure or two.

Some types of failure can indicate that we may not be entrepreneurial material. Foremost is reaching one’s level of incompetence; if I am a great programmer, will I be a great software company president? Attitudinal problems can also be fatal, such as excessive focus on financial rewards, without the willingness to put in the work and attention required. Addressing these possibilities requires an objectivity about ourselves that not everyone can manage.

Other types of failure can be recovered from if you “learned your lesson.” A common explanation for these is that “it seemed like a good idea at the time.” Or, we may have sought too big a “kill;” we could have looked past the flaws in a business concept because it was a business we wanted to be in. The venture could have been the victim of a muddled business concept, a weak business plan, or (more often) the absence of a plan.

When small businesses fail, the reason is generally one, or a combination, of the following:

* inadequate financing often due to overly optimistic sales projections;

* management shortcomings,

— such as inadequate financial controls, lax customer credit, inexperience, and neglect, and;

* misreading the market,

— indicated by failure to reach the “critical mass” required in sales volume and profitability,

— usually due to competitive disadvantages or market weakness.

In a recent Wall Street Journal article titled “Why My Business Failed,” Ken Elias cautions that “even if the concept is right, it won’t fly if the strategy is wrong.” Still, on being asked whether he would start another business today, he answers: “Absolutely. The experience is fabulous, exciting and the possibility of success is always there.”

The Fine Art of Juggling Business and Motherhood for Mom Entrepreneurs

Like every entrepreneurial mom, two of the top priorities in my life are my family and my business.

My Story. I have always been a driven person. I knew what I needed to do to earn my next promotion. I took every class and seminar that I could find to help me get ahead. When I was in my early 20s, all my colleagues were men in their 40s. If I had kept going, I would certainly have reached upper level management.

My desire and drive for status in the corporate world came to a screeching halt on a day in late 1993–the day I became Jackies Mom. That day, as all Moms understand, my priorities dramatically shifted. Life was no longer all about me. I wanted to spend as much time with her as I could. Suddenly work and school were unimportant. I began looking for opportunities to work from home or for good part-time jobs.

It is not easy to juggle business and motherhood. I do not claim to be an expert. After Jackie was born, I spent several years in the corporate world not realizing there were other opportunities for me. While I worked full-time, my constant concern was that I was missing everything while my child was in daycare for 11 hours a day. Because I know children are only little for a short time, a cloud of overwhelming sadness was constantly hanging over me. In my efforts to overcome this concern, I was fortunate along the way to find several excellent part-time jobs, and I even job-shared for a year. I have actually only worked full-time for half of my daughters 12 years. Yet it still never occurred to me that I could leave the security of a corporate job to have my own business.

Thankfully, the entrepreneurial bug bit me in late 2002. I now have my own business, and I love every minute of it. I am much happier and I am able to set my schedule around my childrens important activities and, on occasion work with them beside me. I recently sat at breakfast with Jackie and asked her when she has been happiest with my work schedule. She too was happiest when I was able to take her to school and pick her up myself and attend all her important activities.

My husband, Terry is about to begin working in my business full-time, too. While we are looking forward to being together more and working together to help build our business, this will be a major life change for us. Our son Cole (age three) is currently in daycare for three part-time days each week. Last week we discussed some of the adjustments we will need to make with Terry being home more. We made the commitment to juggle taking care of Cole and working in the business the remaining two days a week for the next two years until he starts kindergarten. We know it is best for Cole, that this time is a special time to be with him, and he is worth it.

I have learned many things as a Mom Entrepreneur, and I would like to share two of them. The Importance of Being Present. Several months ago, I had a breakfast meeting with my business partner and one of our networking organization members. The member was sharing some of the things he had learned in a workshop. I will never forget when he said, You are not listening, youve never listened, and you are not listening now Then he explained how he realized he hadnt been listening to his own daughter. I immediately understood what he was saying and my heart sank. I thought of my children. Although I had always wanted to have as much time with them as possible, I had become involved in growing my business. While juggling both work and family, I had stopped listening. I had been fooling myself and I had been very wrong. I apologized to my daughter that day. I changed immediately, including even little things. For example, while ironing on stars Jackie had earned in P.E., I took the time to talk about how she had earned the stars. I understood how much I was going to miss unless I was present all the time. Working moms often struggle with the lack of time spent with their children, but when we are present, every moment we spend with our children can be special quality time.

The Value of Teamwork. One of the most important things we can do for our families is to have open communication. I am not afraid to ask for help from my family. I try my best to communicate my upcoming schedule ahead of time. When I have a particularly hectic week, we talk about what is happening, if its temporary, acknowledge the stress it puts on all of us and handle it together. As a team, we worked out a plan for the days when I leave early to attend a breakfast meeting. When I say, I have a breakfast meeting tomorrow, everyone knows what to do. For example, my husband takes care of our son and drops him off at preschool. My family understands my commitment to them is, if at all possible, I will only attend one breakfast meeting a week. I communicate with them what is happening in the business and try to involve them in it, too. We are all in this together. As the business succeeds, we all succeed.

You can help, too. I love to help others, and as I continue my personal journey towards a more balanced life, I want to collect the experiences of other entrepreneurial moms. I am also writing a book for Mom Entrepreneurs. The comments submitted for these articles could also be featured in the book. It is my goal to share your stories so that we can all help each other to master the fine art of juggling business and motherhood.

I was asked the other day what personality traits I thought were important to entrepreneurial success. I immediately gave my preprogrammed reply about passion and dedication and hard work. After taking some time later to ponder the question a little deeper (I normally operate in shallow waters), I came up with a more detailed checklist for entrepreneurial success. This is by no means a definitive list, but I’d be willing to bet that if you don’t have at least a majority of these traits, your chances of business success will be greatly diminished.

You must be self motivated.

If you don’t have the wherewithal to bounce out of bed each day without your spouse drenching you with cold water, chances are you don’t have the self motivation or discipline required to be an entrepreneur. Business demands that you take action based solely on your own volition. You have to do a hundred things every day that will not get done unless you make yourself do them.

You can’t be afraid of hard work.

If you think working for someone else is hard work, try starting your own business. You will be required to give every ounce of blood, sweat, and tears you can muster and then some. You will have to work long hours and be on call 247, at least in the beginning. If the mere thought of hard work makes you tired, maybe you should just keep your cushy day job.

You should have experience in the type of business you plan to start.

If you can’t locate your car’s engine you have no business buying an oil change franchise. The most successful business owners have prior experience in the industry in which they have set up shop. Consider working in an industry at least part time for a year before jumping in with both feet.

You must be able to climb back on the horse.

I always say: “If business was easy, everybody would do it.” Starting a business is hard work and the odds for failure are against you in the first few years. If you want to ride herd on your own business, you must be willing to fall off your horse and get back on a few times without giving up.

You need the support of your family.

When you start a business you may have to spend more time away from the family than you like. The business may also put a strain on you financially. You will have enough obstacles in your way without having to worry if you have the support of your family and those closest to you

You must have a thick skin.

If your feelings are easily hurt, keep your non-threatening day job because business is not for you. Many days in business, rejection waits around every corner and you must be able to handle rejection without taking it personally.

You must interact well with others.

Being an entrepreneur requires interacting with a variety of people, from your own employees to vendors to customers to investors. You must have the ability to effectively manage people without offending them; the ability to accept good advice from mentors and politely discount the bad; the ability to overlook mistakes or quietly rectify them; and the one I have trouble with: the ability to tolerate incompetence without losing your cool (at least not on the outside).

The deeper your pockets the better.

The number one cause of business failure is a lack of money. Before you start your business you should have access to enough capital to see you through until the business can sustain itself.

You must be able to delegate.

Running a business requires the performance of dozens of simultaneous tasks and it’s foolish to try to handle them all yourself. You must learn to put your trust in others. If you can’t dish out responsibility without worrying over the result, your business growth will be limited.

Previous business ownership is a plus.

Prior business ownership is not a prerequisite, but it can’t hurt. Many successful entrepreneurs have the skeletons of past businesses rattling around in their closet.

Another of my sayings:

Business is a lot like marriage: you learn a lot from the first one that may come in handy the second or third time around.

With that kind of advice you can see why I didn’t go into marriage counseling.

Here’s to your success!