The Fine Art of Juggling Business and Motherhood for Mom Entrepreneurs

Like every entrepreneurial mom, two of the top priorities in my life are my family and my business.

My Story. I have always been a driven person. I knew what I needed to do to earn my next promotion. I took every class and seminar that I could find to help me get ahead. When I was in my early 20s, all my colleagues were men in their 40s. If I had kept going, I would certainly have reached upper level management.

My desire and drive for status in the corporate world came to a screeching halt on a day in late 1993–the day I became Jackies Mom. That day, as all Moms understand, my priorities dramatically shifted. Life was no longer all about me. I wanted to spend as much time with her as I could. Suddenly work and school were unimportant. I began looking for opportunities to work from home or for good part-time jobs.

It is not easy to juggle business and motherhood. I do not claim to be an expert. After Jackie was born, I spent several years in the corporate world not realizing there were other opportunities for me. While I worked full-time, my constant concern was that I was missing everything while my child was in daycare for 11 hours a day. Because I know children are only little for a short time, a cloud of overwhelming sadness was constantly hanging over me. In my efforts to overcome this concern, I was fortunate along the way to find several excellent part-time jobs, and I even job-shared for a year. I have actually only worked full-time for half of my daughters 12 years. Yet it still never occurred to me that I could leave the security of a corporate job to have my own business.

Thankfully, the entrepreneurial bug bit me in late 2002. I now have my own business, and I love every minute of it. I am much happier and I am able to set my schedule around my childrens important activities and, on occasion work with them beside me. I recently sat at breakfast with Jackie and asked her when she has been happiest with my work schedule. She too was happiest when I was able to take her to school and pick her up myself and attend all her important activities.

My husband, Terry is about to begin working in my business full-time, too. While we are looking forward to being together more and working together to help build our business, this will be a major life change for us. Our son Cole (age three) is currently in daycare for three part-time days each week. Last week we discussed some of the adjustments we will need to make with Terry being home more. We made the commitment to juggle taking care of Cole and working in the business the remaining two days a week for the next two years until he starts kindergarten. We know it is best for Cole, that this time is a special time to be with him, and he is worth it.

I have learned many things as a Mom Entrepreneur, and I would like to share two of them. The Importance of Being Present. Several months ago, I had a breakfast meeting with my business partner and one of our networking organization members. The member was sharing some of the things he had learned in a workshop. I will never forget when he said, You are not listening, youve never listened, and you are not listening now Then he explained how he realized he hadnt been listening to his own daughter. I immediately understood what he was saying and my heart sank. I thought of my children. Although I had always wanted to have as much time with them as possible, I had become involved in growing my business. While juggling both work and family, I had stopped listening. I had been fooling myself and I had been very wrong. I apologized to my daughter that day. I changed immediately, including even little things. For example, while ironing on stars Jackie had earned in P.E., I took the time to talk about how she had earned the stars. I understood how much I was going to miss unless I was present all the time. Working moms often struggle with the lack of time spent with their children, but when we are present, every moment we spend with our children can be special quality time.

The Value of Teamwork. One of the most important things we can do for our families is to have open communication. I am not afraid to ask for help from my family. I try my best to communicate my upcoming schedule ahead of time. When I have a particularly hectic week, we talk about what is happening, if its temporary, acknowledge the stress it puts on all of us and handle it together. As a team, we worked out a plan for the days when I leave early to attend a breakfast meeting. When I say, I have a breakfast meeting tomorrow, everyone knows what to do. For example, my husband takes care of our son and drops him off at preschool. My family understands my commitment to them is, if at all possible, I will only attend one breakfast meeting a week. I communicate with them what is happening in the business and try to involve them in it, too. We are all in this together. As the business succeeds, we all succeed.

You can help, too. I love to help others, and as I continue my personal journey towards a more balanced life, I want to collect the experiences of other entrepreneurial moms. I am also writing a book for Mom Entrepreneurs. The comments submitted for these articles could also be featured in the book. It is my goal to share your stories so that we can all help each other to master the fine art of juggling business and motherhood.

Small business plays a vital role in todays economy. It is now easier than ever to establish a new business. According to the US Small Business Administration, small businesses pay over 45% of the US private payroll. Small businesses also employ over half of all private sector employees and provide 60-80 percent of new jobs over the past 10 years. With about 28.5 million small businesses in the US alone in 2005, virtually all financial institutions now offer small business loans to qualifiers for a percentage. So why apply for a small business credit card?

Keep Track of All Your Small Business Expenses

The first and most obvious reason for a small business credit card is to separate personal finances from business related purchases. With your small business credit card, you can make all your transactions by phone, internet or in person. Then get periodic statements detailing all of your business expenses.

Business credit cards are accepted virtually everywhere that you shop. Covering business purchases with employees personal money can get very messy. So instead of relying on cash, use a business credit card. Most credit card issuers offer a credit limit for employee cards as well as different methods to monitor how the card is used.

You no longer have to dread the year-end nightmare of trying to track where and when you spent your money. Its like having all your book-keeping done automatically for you! In a digital world, why should your business have to collect every last printed receipt?

Establish Your Small Business

A credit card with your business name on it gives your business credibility. A business credit card looks a lot more professional than paying from your own wallet. It also gains the respect of financial institutions. Just by owning a business credit card, your business can build credit. So when you need that business loan, you will get the best interest rate and qualify for higher amounts. As your credit builds you might also qualify for a lower interest business credit card.

So even if your business doesnt have a 6 figure budget, a business credit card could help your business grow. You never know when your business might suddenly need extra money. Office equipment might need immediate replacement. Without a business credit card, financing could drastically interfere with your daily routine.

Earn Rewards with a Business Credit Card

You can also save money and earn rewards. Certain business credit cards give you cash back on all your purchases. Other cards give you varying cash back percentages depending on where you shopgas stations, grocery stores, office supply stores, etc. A cash back business credit card is a great way to increase your profit margin.

Other cards give you airline travel rewards just for using your credit card. . For instance, if your company has frequent business plane trips, then small business credit cards that offer travel miles, hotel accommodations or travel insurance are most suitable. This type of credit card could give you travel discounts, free flights, free companion travel or upgraded flight seating.

Not only does a small business credit card provide convenience and rewards, it also helps to build business credit for the future of your company as you watch it grow! Research the business credit cards available and find the card that best suits your business needs. Finance your business for today and tomorrow.

So youre starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?

How are you going to go about getting your public to know you even exist?

Promote! Promote! Promote!

Well that all sounds simple, but say youre a financial specialist, a boat builder or llama farmer. They probably didnt teach the basic principles of starting small business promotional campaigns in boat-builders school. So what do you need to know, and how do you go about it?

Lets start with the Basic Principles of promotion:

What is Promotion?

Promotion (promō′shun) n. Anything, as advertising, public appearances, etc., done to publicize (get the attention or interest of the public) a person, product, event, etc. The New Websters Concise Dictionary2003 Encyclopedic Edition

Why do you promote?

The purpose of promotion is to make sure people know you are in business. You promote because if you dont, you wont make it in business. You promote because it is communication that you need to engage in in order to survive. You promote in order to expand and get the attention or interest of the public for your products or services. You promote because if you dont, no one will know you exist and no one will buy from you andwell, you get the point.

How do you promote?

There are more ways than you would ever think. Have you ever heard someone say, I never promote and I am always busy OR I dont have to promote, all my business comes from word-of-mouth? They may not be aware of how theyre doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they dont promote. (Sound funny? Its still promoting.) Maybe their larger-than-life running water faucet in front of their store attracts so much attention that they dont need to do anything else. Well here are some ideas you can do knowingly to drive in the business.

Greeting your customers with a smile is a great place to start.

Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.

A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.

Always keep up-to-date brochures or catalogs about your business in your reception area for people to see and take with them.

If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.

Anything that gets the attention or interest of the public for the company, its employees, its products or services (in a positive way) is promotion.
But how do you go about promoting to the masses?

Here is a story that could save you thousands of marketing and promotional pounds, as well as months or years of experience.

I was working as the Communications & Promotional Director in a medium size business. We were fortunate enough to have our own commercial printing press, that put out lots of very fancy letters, catalogs, brochures and other promotional items, and oh yes, envelopes to put them in. My full time pressman and his helpers, spent several days each week getting everything printed, cut, folded and sent over to the mailing house.

There, they had machines that automated all the stuffing, sorting, addressing and stamping. All in all everything was going very well. We were sending out about 40,000 pieces per week at a cost of about 10,800.00, and getting around 120 to 140 good leads per week. This generated an average of 2 new sales per week for a product that cost around 12,000, and re-sign income of around 45,000 more. We werent growing very fast, but we were making money.

THEN911 hit. ”

Suddenly, nobody wanted to open envelopes. Our leads were dropping to nothing. We were heading toward our own disaster like so many other companies did. I knew I needed to promote, but what good did it do if nobody read it!

I was talking to the owner of the mailing house and he suggested the use of POSTCARDS instead of letters. So we decided to give it a try. Unfortunately, I had much less money to allocate towards promotion, so I started by sending about 20,000 postcards weekly. The total cost-per-piece, needing only one day on the presses, half the labor at the mail house and a substantial decrease in postage, was reduced by about 60%.

What was the result? Try 120 to 140 leads per week!

Why?

You don’t have to open a post card!

You see it right away, the bright picture is not hidden from view by an envelope.

The message leaps right out and you can’t ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

Postcards are the best medium to reach new customers when starting a small business promotional campaign.

I was asked the other day what personality traits I thought were important to entrepreneurial success. I immediately gave my preprogrammed reply about passion and dedication and hard work. After taking some time later to ponder the question a little deeper (I normally operate in shallow waters), I came up with a more detailed checklist for entrepreneurial success. This is by no means a definitive list, but I’d be willing to bet that if you don’t have at least a majority of these traits, your chances of business success will be greatly diminished.

You must be self motivated.

If you don’t have the wherewithal to bounce out of bed each day without your spouse drenching you with cold water, chances are you don’t have the self motivation or discipline required to be an entrepreneur. Business demands that you take action based solely on your own volition. You have to do a hundred things every day that will not get done unless you make yourself do them.

You can’t be afraid of hard work.

If you think working for someone else is hard work, try starting your own business. You will be required to give every ounce of blood, sweat, and tears you can muster and then some. You will have to work long hours and be on call 247, at least in the beginning. If the mere thought of hard work makes you tired, maybe you should just keep your cushy day job.

You should have experience in the type of business you plan to start.

If you can’t locate your car’s engine you have no business buying an oil change franchise. The most successful business owners have prior experience in the industry in which they have set up shop. Consider working in an industry at least part time for a year before jumping in with both feet.

You must be able to climb back on the horse.

I always say: “If business was easy, everybody would do it.” Starting a business is hard work and the odds for failure are against you in the first few years. If you want to ride herd on your own business, you must be willing to fall off your horse and get back on a few times without giving up.

You need the support of your family.

When you start a business you may have to spend more time away from the family than you like. The business may also put a strain on you financially. You will have enough obstacles in your way without having to worry if you have the support of your family and those closest to you

You must have a thick skin.

If your feelings are easily hurt, keep your non-threatening day job because business is not for you. Many days in business, rejection waits around every corner and you must be able to handle rejection without taking it personally.

You must interact well with others.

Being an entrepreneur requires interacting with a variety of people, from your own employees to vendors to customers to investors. You must have the ability to effectively manage people without offending them; the ability to accept good advice from mentors and politely discount the bad; the ability to overlook mistakes or quietly rectify them; and the one I have trouble with: the ability to tolerate incompetence without losing your cool (at least not on the outside).

The deeper your pockets the better.

The number one cause of business failure is a lack of money. Before you start your business you should have access to enough capital to see you through until the business can sustain itself.

You must be able to delegate.

Running a business requires the performance of dozens of simultaneous tasks and it’s foolish to try to handle them all yourself. You must learn to put your trust in others. If you can’t dish out responsibility without worrying over the result, your business growth will be limited.

Previous business ownership is a plus.

Prior business ownership is not a prerequisite, but it can’t hurt. Many successful entrepreneurs have the skeletons of past businesses rattling around in their closet.

Another of my sayings:

Business is a lot like marriage: you learn a lot from the first one that may come in handy the second or third time around.

With that kind of advice you can see why I didn’t go into marriage counseling.

Here’s to your success!

Ten Ways Your Small Business Can Benefit From a Virtual Assistant

Hiring a Virtual Assistant (VA) can be one of the smartest business moves you will ever make. A good VA will be able to assist you in handling your administrative workload, allowing you more time to focus on growing your business and generating revenue. Here are just ten of many ways that a Virtual Assistant can provide much-needed support to your small business:

1. General Administrative Support
If you ever wished you had an administrative assistant on call, a Virtual Assistant may be the perfect solution for you! VAs can provide general administrative services such as word processing, data entry, spreadsheet and database maintenance, desktop publishing- the list goes on and on. In fact, if you could give it to an administrative assistant, you can give it to a Virtual Assistant!

2. Invoicing
A Virtual Assistant can facilitate your invoicing, ensuring that your clients receive timely, accurate invoices. By partnering with a VA to prepare your invoices, you can gain a tremendous amount of time each month to focus on other aspects of your business that require your specialized attention.

3. Email and Voicemail Management
If you get large numbers of emails or voicemails, a Virtual Assistant can manage your inboxes. They can sort through the spam and reply to messages that dont require your attention, leaving you with fewer messages to wade through everyday. A VA can also provide you with a consolidated report of voicemail messages, allowing you to return a number of important phone calls from a single report.

4. Online Marketing Management
A Virtual Assistant can assist you with your online marketing plan. They can manage your pay-per-click campaigns, post articles, submit your website to search engines, add your website to online directories, create banner ads, prepare and send email newsletters, etc. Since VAs make their livings online, many of them keep abreast of the latest trends in online marketing.

5. Customer Response
Use a Virtual Assistants services to keep existing and potential customers happy and returning. A VA can effectively and efficiently handle customer questions and complaints in an appropriate manner. By providing your customers with a timely, helpful response, a VA can help you build a stronger relationship with your customers.

6. Event Planning
Nothing is better than a well-planned event. Enlisting the help of a Virtual Assistant in coordinating your seminars and company functions can take a tremendous amount of burden off your shoulders, allowing for stress-free coordination of your events. They can make arrangements for the location, speakers, catering, photography, etc- and notify the attendees, too.

7. Travel Arrangements
Whether your business requires you to travel extensively or occasionally, a Virtual Assistant can help coordinate and consolidate your travel plans. A VA can arrange your transportation, accommodations, in accordance with the meetings and events you will be attending. They can compile a detailed itinerary for your trip, ensuring that your travels are well-planned and hassle-free.

8. Internet Research
A Virtual Assistant can efficiently perform internet research, consolidating the information you seek and saving you both time and money. A VA can use their extensive research skills to your benefit, providing you with incredible value by investigating requested topics and providing the results in the desired format.

9. Calendar Management
Managing a busy schedule effectively doesnt happen by chance. Team with a Virtual Assistant to help you stay atop of important dates, appointments, contacts and events. They can help you stay organized and prepared each day, with minimal effort on your part, reminding you of obligations and events ahead of time.

10. Project Management
Large and small projects alike can be managed by a Virtual Assistant. A VA can keep your project on track by organizing and coordinating resources, objectives, deliverables, etc. They can relieve the everyday stress of project management while ensuring that deadlines are met and progress continues.

A Virtual Assistant can provide you with customized support solutions for your small business. By teaming with a Virtual Assistant, the unique needs of your business can be accommodated while reducing your workload and providing you more time to grow your business and achieve your financial and personal goals.

Small businesses have special needs, especially in comparison to larger, more established companies. The term “small business” often really refers to “new business”, in that many small businesses that have been around for a while are as large as they are likely to ever become simply because of the type of business they are. Some small businesses, however, are destined to become large businesses. These companies in particular need to weigh the considerations of their unique situation when purchasing a business phone system. Knowing one’s options when it comes to business phones can save a substantial amount of money and time.

If a company is in a physical location that will be able to meet it’s needs for many years to come and their number of employees is well into the double digit range, they may wish to go with a Private Branch Exchange (PBX) system. PBX systems offer increased expansion capabilities and can come with more available features for the end user. Installation expenses for PBX systems can be extremely high, however, and should be factored in any organization’s business phone system budget.

The alternative would be to use a Key System. Key Systems are cheaper and require less in the way of installation expense. Still, they are only expandable to provide service to thirty or forty terminals. For businesses that will eventually require more handsets than Key Systems are capable of supporting, replacement with a PBX system would be inevitable.

The worst case scenario would be for a business to buy a phone system that barely meets it’s current needs only to find that it will have to be replaced soon after. Properly planning for growth will help any business end up with a phone system that can expand with it’s expansion and allow the most value for the overall investment. Like any business investment, phone systems do not last forever, so it is often unnecessary to purchase the very best (and most expensive) system on the market. Still, it does pay to purchase a business phone system that is certain to meet your company’s needs, both now and well into the future.

Some would say that big business has it made; I on the other hand believe that there will always be a special place for the little business guy. Entrepreneurs have an edge over their bigger competitors. So while the Amazons of the world are struggling to break even from their multi billion-pound overheads, the smaller Dot coms are already realizing profits. What advantages do the little guys have in the marketplace? Below is how to think like a startup and realize greater success.

HOW TO KEEP THE ENTREPRENEURIAL EDGE

1) STAY IN TOUCH WITH YOUR CUSTOMERS

Ever heard of the 8020 rule? The old adage says that 80% of your business will come from 20% of your customers. In business, the customer is king. Its far easier to sell to an existing customer than to find a new one. So, once you get a customer, you need to service the heck out of them.

So how do you make your customers feel like they are number one? By letting them know that they are top priority. This means answering your own phone, replying quickly to email requests. It means staying in regular communication with your customers. Keep up a good rapport. Send an occasional email asking them whats new. Mail birthday cards or a customer anniversary card. Gestures like these can build close, long lasting customer relations and goes a long way to building customer loyalty.

In addition to building stronger customer relationships, keeping in touch with your customer base can enable dot coms to offer one to one marketing. By identifying your customers needs and buying habits, you can personalize product packages and service offerings to meet your customers individual needs.

2) LISTEN TO THE BEAT OF THE STREET

If small business owners want to keep their head above water, they need to closely monitor their environments. By listening to the pulse, you can think proactively rather than reactively. This means spotting things when they are coming so you can act quickly and take advantage.

Web stats – Do you look at your web stats regularly? Or are you guilty of being too busy to make time? Unless you regularly look at your web traffic reports, they probably will read like a foreign language to you. By looking at your web reports regularly, youll be able to spot trends. What pages are your visitors going to? What is the hits-to-sales ratio? What can you do to improve that number?

Feedback – Another way to listen to the beat is to get feedback from your customers. Try to be on a first name basis with your customers. Ask them how they are doing and if there is anything you could assist them with. The answers youll receive will be worth their weight in gold.

Industry news – Keep up with the industry by reading everything you can get your hands on. When you work in living room central its easy to let yourself be isolated from the world. You cant rely on your favorite soap operas to keep you informed about the current trends in business. So put down your munchies and flavored coffee and make a concerted effort to stay in the know by subscribing to print magazines and online newsletters

3) FLEXIBILITY

When I think about flexibility, the childhood rhyme Jack be nimble, Jack be quick, Jack jump over the candlestick comes to mind. In order to keep from being burned, small businesses need to be nimble and quick. This means having the flexibility to act quickly in response to changes in the marketplace. Like a surfer riding a wave, you have to be in just the right place at the right time to ride the crest of the wave and get the best ride. Likewise, if small businesses monitor closely whats going on in the marketplace, they can act quickly to take advantage of current events and trends in the marketplace.

They say what gets measured, gets managed. Keep a close eye on your monthly financials. Listen to your customers. Measure the effectiveness of your advertising. Then when you see a difference ask yourself, was that good or bad and ACT!

4) TAP INTO THE FIRE AND LET IT FUEL YOU

Simply said, small business owners want it more. Because of this, they will try harder and go the extra mile. Thats why big companies like Wal-Mart and Saturn have made their employees part owners in the company. They have seen that people will work harder for themselves than for anyone else.

The best secret to success as an entrepreneur is to find something you are passionate about and create a business around that. When you do something you love youll never work a day in your life. Entrepreneurs have that fire in their belly. Find a way to tap into that internal fire and let it fuel you to success.

5) VALUE

While big companies will often be able to offer the lower prices, small businesses will always be able to pile on the value. By offering better service, adding bonuses, giving and discounts on related products, the entrepreneurs can add more bang for the buck.

6) CREATIVE SPARK

Whats great about the entrepreneurs is that they arent afraid to try something new. When I think of creative spark, I think of my son, when he was three years old, eyeing a package of cookies up on top of the refrigerator. He doesnt know that it is up really high and that climbing up there is dangerous. He only sees the cookies and starts stacking chairs and climbing until I find him sitting on top of the fridge with a big smile and a mushy cookie face. Similarly, entrepreneurs dont know if something will work or not and fearlessly forge forward with their eyes on the prize. This innovation helps them to tap into new products, techniques, and processes.

SUMMARY

They say, when the going gets tough, the tough gets going. When the market starts putting the heat on your business, ask yourself, are you staying sharp? Do you still have the entrepreneurial edge? By thinking like a start up, you will find that you will have the staying power to compete with the big boys on the block. And youll find that kind of hard-earned success is oh so sweet!

Practically every small business has receivables that it cannot obtain from clients. If your small business doesn’t have any such receivables, consider yourself lucky. For those small businesses that suffer from uncollected receivables, solace can be taken from the fact you can claim a tax deduction.

Bad Debt Tax Deduction

A small business can write-off bad debt losses if it meets nominal requirements. To claim such a tax deduction, the following must be shown:

A. The existence of a legal relationship between the small business and debtor;

B. The receivables are worthless; and

C. The small business suffered an actual loss.

Proving there is a legal relationship between the small business and debtor is fairly simple. You must simply show that the debtor has a legal obligation to make a payment. Most businesses issue invoices or sign contracts with debtors and these documents suffice to prove the legal relationship. If you are not putting your business relationships in writing, you should begin doing so immediately.

Proving receivables are worthless is slightly more complex. A small business is required to show that the debt has become both worthless and will remain so. You must also show that you took reasonable steps to collect the receivables, but you are not necessarily required to go to court to meet this requirement. A clear example where you would meet this requirement is if the debtor filed bankruptcy.

While proving that you suffered a loss may sound like the easiest requirement to meet, the issue is a bit more complicated. The Tax Code defines the loss as an amount that is included in your books as income, but is never collected. A classic example of such a situation would be a manufacturer that provides products to retailers on credit. The manufacturer can show a real loss if the retailer files bankruptcy. Unfortunately, there is almost no way to claim a loss if you provide hourly services and use a cash accounting method. The IRS does not consider the expenditure of time and effort to be a sustained economic loss.

Small businesses suffer all to often from uncollected receivables. If you failed to claim such losses as a tax deduction during your last three tax filing years, you should file amended tax returns to get a refund.

Health care benefits have become more expensive in recent years, which puts them out of reach for many Americans. Of the more than 45 million Americans who are uninsured, nearly 60 percent are employed by small businesses.

According to a recent survey commissioned by Aflac of 501 small-business owners, many understand the role of a good benefits package in the hiring process.

Nearly two-thirds of respondents reported that they are concerned about their company’s ability to provide a benefits package that will attract and retain employees.

Half of those surveyed agreed that they cannot attract and retain top-quality employees without offering competitive health benefits. However, small-business owners also acknowledged that providing benefits presented certain financial issues as well. The survey found:

* Nearly half reported that increasing health care costs have negatively impacted their employees’ wages.

* Six in 10 respondents agreed that “it is important to financially help employees with health challenges and medical emergencies.”

* Forty-two percent of those surveyed agreed that annual increases in health benefits have made them decrease their offerings.

In feedback from small business owners, Aflac also found that many of them assumed that coverage was available only to large corporations. As a result, the insurer launched a new nationwide radio campaign focused on letting growing companies know that Aflac may provide an affordable solution to enhancing employee benefit offerings.

“At Aflac, we recognize that small business owners wear many hats, including the responsibility of making quality insurance benefits available to their employees,” said Paul S. Amos II, executive vice president and chief operating officer at Aflac. “However, with rising health care expenses, many small business owners struggle to afford the cost of insurance while maintaining and recruiting a quality workforce.

“Because small businesses are more susceptible to premium increases, it is critical that they are well-informed of the numerous health benefit options available. Aflac offers a wide variety of policies with no direct cost to employers, since most of the policies are individually issued and paid.”

Having 101 ideas in your head is something that many people would be envious of. In fact, if you mention to others that you are running your own business, they might remark with wonder and encouragement at your actions.

However, one thing that isn’t discussed as often as it should be is how business owners keep their heads screwed on. How do they cope with the ideas that are in their heads, and not become overwhelmed by the enormity of it all? There are a few common traits amongst those businesses that have achieved a certain level of success.

** They know they can’t do it all **

Having lots of ideas is one thing – trying to do them all yourself is another. Although having others complete work for you is a real challenge – especially when you are starting out and have limited money – it is often one of the key elements why the business owner still has their sanity.

** They roll with the punches **

As kids when we were growing up, parents or adults might have told us to roll with the punches. This most likely made no sense to you as a child, but as we grow up, the wisdom of this saying was quickly realized. Life, in all its glory and unexpectedness, delivers curve balls to us every day. As such, we have two choices – be flexible and respond, or strike out.

Successful businesses have learnt that the economy, people, and business in general, is dynamic and organic – it changes all the time. In fact, the most together business owners have developed an attitude that helps them cope with these circumstances. When things don’t go the way they planned, they quickly assess the situation, focus on doing those things they can control, and for those areas of the business that they cannot control, choose to accept the fact and move on.

** They know what they want to achieve **

Every successful business has made it because they knew what they wanted to achieve. They had a compelling reason to keep on going through hard times. This doesn’t mean that they had it easy, nor does it mean that they had a truly defined focus for the business. Once reality kicks in, sometimes even the best laid plans go out the window. But it was the compelling reason that helped these successful business owners push through and find a way to achieve their dreams.

This compelling reason can be anything that drives you – something you are passionate about. For example, it could be providing a better life for your family. It could be the desire to build a business that you can leave as a legacy after you die, for the benefit of your family and community. Whatever the reason, it must be strong enough to help provide you with the fuel you will need when powering through the rough times that every business owner has.

Being a business owner – an entrepreneur – is a hard task. When starting off, it isn’t uncommon to see yourself doing 50-80 hours of work each week in the business, and you are still barely breaking even. Sometimes, despite the efforts you have made, you lose money. But, after a while, things will change. The sales will start to increase. Customers will start coming back to you again and again.

Others might call this Luck. It isn’t. It is the outward representation and reward for all the hard work and internal ‘fine-tuning’ that you have been going through up until that point. All the trials, tribulations, set-backs, disappointments and foiled ideas are all necessary for you to be ready for the Success when it comes.

So, if you have a clear vision and reason for your business; have a flexible plan and attitude; and an iron-will and dogged determination to achieve despite frustration and disappointments, success will be yours. After all, if it was easy, everyone would be doing it. There is a very valid reason why it isn’t ‘crowded at the top’. The question is – Are you prepared to go through your trials to get there?