First steps: choosing the business

When I was thinking about starting an internet business there were a few things that were must have requirements.

The first one was that I needed to be able to get the business to profitability for less than 1600 (100). In practice each site has cost more than that when you figure in the marketing costs needed to get it off the ground quickly. The silk tie retailing site was set up for less than 300 but when you factor in marketing spend, then I have spent almost 800 per month on marketing, mostly Google Adwords and Overture. It is only after month three that I have got close to breaking even. Anyway, near enough and if you are more patient and make less costly mistakes than me then you should be able to do it for less.

Secondly. The business had to need as little manual work as possible. I am after a business that I can start working part time and as am a management consultant and sell my time by the hour, for me time really is money. I am also not keen on hiring people if I can avoid it. The internet has the potential to offer some really virtual businesses and I wanted to use this. For this reason as well as start-up costs this means that I do not want to stock or handle any products. I do a lot of supply chain consulting work so it was obvious to me that I could have a business that used other companies to buy, store and deliver the products. The easiest way to do this is by using dropshipping. Dropshippers are wholesalers that ship individual customer orders direct to your customers.

There is a lot of information on dropshipping online, however it has to be said that there are some terrible dropshipping companies where prices are too high or products too common to successful. Typical of these is thSelect which charges a fee to join, but once you join you find that the prices are often higher than they are being sold for on eBay and are widely sold with lots of competition. It is very hard to make good money from these sort of dropshippers. There are however some good companies out there with niche products where achievable margins are good.

The third requirement was that the business needed to have the potential to generate at least 1k per month in profit. That way with a few web businesses it could become my full time job. I decided that I was not trying to start the next Amazon, instead I was after a good profitable niche. Something not too competitive and with no house-hold names as competitors. This means that I have not gone into electronics even though it is the area I know the best, it is a very competitive market online and were competition includes Amazon and Dixons. To be successful in electronics you either need to find a niche not served by the big boys or spend serious money to get established.

I then started searching for business ideas. I read the get rich quick newsletters, internet marketing newsletters, internet business forums and drop shipping websites. I searched for dropship suppliers then when I found a product that I thought might be promising, did a search for it and checked out the competition. If after that it still looked interesting then I did a keyword search on Google AdWords to find out how many clicks I could get and at what cost.

While doing this I came across some sites selling ready-made business websites. Essentially they provide a shop template, a catalogue and a supplier of stock and off you go. These sell for between 50 (80) and 500 (800). I wasted a fair bit of money with a couple of false starts. I bid on a lingerie web business template on eBay with a starting price of 99; my wife was a lingerie merchandiser for Marks & Spencers and so I though she could help, then I saw a gadgets website from the same people and thought I would get that and see if I could find a gadgets niche and bid for that too. Trouble was I then did some more research and found that lingerie was very competitive online and that the supplier I would be getting had a limited selection of very tarty undies at rather high prices. I also found that the gadget supplier was the Select and as I have already said they are overpriced. I then found the tie web business and decided this was a better niche where margins really are 60% and bought that one from DpbUK who have been very good. Unfortunately no one else bid on the two on eBay and I ended up winning them although I no longer wanted them. 300 wasted. Oops. So do your homework carefully before buying; look carefully at the sample sites and try and find some clues to the suppliers, check the competition out and make sure the margins are high enough.

The problem with selling any small business (500,000 and below) is how can a realistic value be put on the business. If a business is valued too high no one will be interested or worse value it too low prospective buyers will think there is something irregular. Also where it is listed for sale is important, EBay is a tremendous medium for certain things however fraud is common place.

Unfortunately there is no fixed system when it comes to valuing any private business, the IRS, Courts of Law and the Inland Revenue all use there own systems. There are also many wonderful mathematical formulas that can be used; however there is no fixed system. To be honest the whole system is complicated with no fixed rule apart from one. What price is a person is happy to sell a business for and what is the buyer happy to pay?

If you are either buying or selling a small business do not be afraid of negotiation, it is a natural process within business. There are many good negotiation techniques; Maitland Kalton of Kaltons Solicitors London is considered an expert in this field.

The following list is a simple aid to assist people who are interested in finding a value of a business, either for the sale or purchase.

1.Does the business have employees either full time or part time? Prospective buyers should be aware that any business in the UK which employs 5 or more people has specific duties in regards to Health & Safety.
2.Is the business purely an internet business? Be warned it is very easy for an online business to appear to be doing very well, when the truth is completely the opposite. This practice unfortunately is leading to the devaluation of genuine online businesses.
3.Does the business have fixed assets or stock? It is much easier to value a garage where real estate and equipment can easily be valued, where as it is less easy to value a business with no fixed assets i.e. Legal specialists, Solicitors, Health workers etc.
4.Does the business have a full audit trail; it is surprising how many small businesses listed for sale do not.
5.What area is the business in; it goes without saying that businesses located closer to major cities are valued higher than businesses in a rural district.
6.What are the future growth prospects for the business?
7.Will the business require insuranceliability policies?

These are just a few factors that have to be considered, as you can see there is much more to take into account than how much revenue is generated by the business. I hope this short article has been of some assistance to any potential buyer or seller of any small business.

About the author – Peter Arkwright recently retired from the military, he is now the Managing Director of www.bizseller4u.com
A new portal that allows people to list their Business for Sale

This article is free for republishing

Many people have what they think is a great idea and would love to set up their own small business. The problem many of these people face is how to fund this idea, to get the business off the ground. Unfortunately many of these ideas never come to fruition because of these lack of funds, where in reality there are many avenues people could take to find this initial start-up capital.

I run a small business and have been doing so for about ten years. I remember at the outset worrying about how I would be able to afford to advertise the services that I offer. I would also need a certain amount of money to pay for marketing, such as producing brochures and leaflets, money to have a prescence online via a website and many other initial costs.

I would also need to be able to pay my bills and to basically live while the business was in its infancy, as I realised business would be slow to start with.

I have to say that I am extremely lucky as I have a superb family who are in a position, and are happy to back me financially from time to time. This was my first port of call. I did not just go to see my parents looking for a hand-out, I also went to tell them about what I thought was a brilliant idea.

I discussed with them my plans and about where I believed the business could get to within a few years. They both seemed impressed with not only my idea but also in the belief that I had in it. I also spoke about my short term fear of not having enough money to start the business and to pay the rent etc.

I asked them if they would like to invest in the idea by giving me a short term loan. I planned to pay this loan back in the future when the business would be in a position to make a profit. Luckily for myself, my parents agreed to do this and I have never looked back since. They also gave me the loan interest free, which was a real bonus.

My father also suggested that I might benefit by having a partner. This person could not only bear half of the initial start-up costs but could also help with even more ideas. He stated that he knew somebody who might well be interested. The person in question had been in business a long time and could also teach me a thing or two.

I agreed that the idea was a good one and my father then approached his friend who eventually agreed to become my business partner.

I am aware that I was extremely lucky and that not everyone is as fortunate as myself. There are other areas people can try to get funding however. One of these is to go to the bank to attempt to obtain a business loan, this would probably be a better idea than loading up debt on things such as your credit cards.

Approaching friends could be the next place to look. I have a couple of friends who are not my business partners but are in a way a form of shareholder.

If you have any investments you could dip into these to fund the business at the outset. In my eyes this is the whole point of investing in the first place and the business is also another form of investment.

These are a few of many avenues which people can try. Give it a go you may be surprised at the response people give you. At the end of the day if you do not attempt these avenues you will always be left thinking of what might have been.

If you try all of the options that are available to you but are still not successful in obtaining help, at least you gave it your best shot. Good luck.

The conversion rate is the key stat for a website. As long as you are paying for clicks, the efficiency with which you convert those clicks to sales is really the only measure that counts in determining your website design. When I started my UK silk tie website it took a while to get enough data to start tracking and conversion rate as you need at least ten sales to get any sort of statistically valid result. It took a couple of weeks to make the first ten sales and I calculated my conversion rate at 0.5%. As I was paying 25p per click, this means that it was costing me 50 per customer. Even with an average order size of 30, this was a long way from profitability. Luckily, conversion rates can change quite dramatically with things like the website design, sales copy, products on the front page, range of products, product descriptions, guranatees, pricing, ease of payment etc. etc. In short there are many things you can do to get conversions up.

The great thing about internet businesses is that you can make a change, measure the result and if it doesn’t work, then change it back. I am constantly trying new things to see if it affects the figures. Initially I changed too many things too quickly and it was very hard to unpick the results of different factors. Also the Christmas period started when I was one month in and conversion rates rose strongly and then fell back after Christmas, it was hard then to unpick the seasonal effect from my changes.

One of the first thing I experimented with was pricing. From my initial prices of about 9 for a woven silk tie, I tried cutting them to 8 for a few weeks and then putting them up to 11 for a few weeks, then cutting back a bit, until settling on prices about 15% higher than my first try, just over 10 average price. Cutting prices below this point did not seem to increase sales.

I also looked at which ties sold well and put them on the featured products list which are then randomly selected on the front page. I worked a lot on the cataloging of the ties by colour, style etc. and added keywords so that people could find what they wanted easily.

I also experimented with my sales copy and have made the money back guarantee more and more prominent. One of the first things you need to establish when people visit your site is credibility. So I have the address at the top so that people know we are easy to physically track down, I have put the Visa and Mastercard symbols near the top for legitamcy, I have signed up to affiliate programs for upmarkets shirt makers so that I can display their ads to add credibility and as I started to get a few pieces of nice feedback from people, I added them to the site. All of these changes have pushed the conversion rate up to over 1% and I am now targeting 2% with my next wave of changes which will try and capture email addresses for follow up mailing by offering a free ebook on a mens fashion related subject. More about that another time.

There is a feature in both AdWords and Overture which, once you have inserted a piece of html code into your payment page (or, as I did got your web site supplier to do it) will allow you to track conversion rates by keyword. I am only now building enough data to do this justice, but it allows you to cut out keywords which don’t convert well. For example, I had been buying the keywords “how to tie a tie” and was getting 50 clicks a day at a bargain 0.02 each, however after 1700 clicks I still hadn’t made a sale, despite making sure there was sales text in with the tie instructions and ties shown either side. Not entirely surprising as people searching for tie instructions were not looking to buy ties, but clearly they do wear them and I thought some people would buy one. Not so. So now I am saving that money.

I recently received an email from a reader of my previous articles, Louis Roberts. It’s great to know that people are reading my blog already. Louis asks “I first read your article on “ezinearticles” and it brought me to your site; I like your online store. How are your online businesses doing? Are you hitting your goals of 1000 profit per site? I am very interested in opening a store myself. Since you seem to enjoy sharing advice; I was wondering of you could recommend some good products to sell, suppliers, dropshippers, etc. that carry as you would say “healthy margins”? ”

These were good questions, so I have devoted this post to answering them.
Thanks for the note, glad someone reads the articles. In answer to your questions:
No I am not yet anywhere near reaching 1000 profit per site per week. I expect it to take a year to reach that figure. As my sites are less than four months and one month old respectively there is still a way to go. It is easy, reading some of the web business sales pitches out there to believe that instant riches are easily achievable. This is not true, it takes hard work and dedication to make money. I have reached the break even point on both sites which was the first milestone – initially I was losing 500 per site per week as the cost of advertising on Google AdWords way outran my sales.

It is hard for me to tell you what to sell, but I can recommend the criteria that I used to rate a product:

Niche product where there is not a major house hold name supplier (i.e. don’t go into the book business against Amazon)
Must be being sold on the internet already (you don’t want to have to create a whole new market by yourself)
Must have keywords that people searching for that product would use but that are not shared with other products (for example “silk ties” and “oil paintings” are good “gifts” would be bad)
Do a search on Google for the product. If less than 5 advertisers come up on the right hand side, then chances are you can get reasonably priced traffic
Must not need a support to get it working. Things that need technical support are too problematic. You want things that are easy to use and where you can sell and forget.
I have also made it a rule that I will not hold or carry stock at least until I have strong sales and good demand already. So need a drop shipper or a make to order product.
A final point that I have learned from trying to do ties, is that you need a 50+ margin per product. The cost of attracting customers for paintings or massage chairs is not much higher than the cost of getting customers for ties, although the conversion rates are lower. It is easier to reach break even with higher ticket price items.
It also helps if it is a product that you have bought yourself and get interested in and passionate about.

Based on these criteria I have gone for silk ties with www.tiespecialist.com, oil paintings with www.artspecialist.com and soon to be launched a massage chair website. I tried selling cuff links on my tie site but the AdWords competition was so fierce that I needed to pay 75c per click to be on the front page and there was no way to make money, I dropped that idea quickly.

As for good drop shippers, I search for reviews or feedback on any supplier I am thinking of using and then do a trial order with them to make sure the quality and service is good. However popular drop shippers will have lots of people selling their products and it will be hard to make money. Always check eBay to see what prices the products sell at.

Another option is to find suppliers in China of make to order or high value products I used www.alibaba.com to find suppliers and have dealt with them by email. I hope this helps. I hope you have found this useful. Read more on my blog at http:specialist-paintings-ties.blogspot.com. In the next article I will take about conversion rates

Are you looking to market your business to the general public, preferably your targeted market? Your targeted market should be the individuals who are most likely to need what your business has to offer. For instance, if you run a professional resume writing business, you will want to target those who are currently unemployed or those who are looking for jobs. As important as advertising is, it can sometimes get time consuming and costly. The costly part is what often causes many small business owners to cringe. The good news is that there are a number of different ways that you can go about advertising your small business without having to spend more money than you need to.

One of the best advertising methods that people fail to realize the importance of is word of mouth. In todays society, many consumers like giving a company feedback or ratings, literally or figuratively. That is why many consumers tell their friends when they find a nice new store; one that is worth visiting, or a store that they had a bad experience at. You should never underestimate the power of the customers that you already have. Not only will keeping your current customers happy increase the chances of them coming back again, it also ups the chances of them recommending your business to those that they know.

Another easy and relatively cheap way that you can go about advertising your small business to your targeted market is by carefully choosing where you choose to advertise your business. In keeping with the above mentioned example of running a professional resume writing businesses, you may want to think about distributing flyers or business cards to local coffee shops or college campuses. The same can be done for other types of businesses. For instance, if you run a dog grooming salon, you can advertise your business in local pet supply stores, vet offices, and such. Of course, you will need to get permission from other businesses before placing your business cards or flyers on their properties, but you may find that most are willing to assist you. In fact, you may even want to think about doing a flyer or business card swap.

In addition to handing out traditional business cards or flyers, you may also want to think about giving away free coupons. There are many consumers who like free stuff, even if it is only a few coupons. When a customer has a money saving coupon, they are more likely to buy what you are selling, whether it is a product or a service. If you are trying to target a specific group of individuals, like your targeted market, you may want to carefully choose how you distribute your coupons and how much in savings you give away. If you are just trying to generate as many sales as possible or create a buzz, you may want to think about contacting one of your local newspapers to put coupons inside their paper.

As it was previously mentioned, there are many consumers who love free stuff, even if it is just coupons. You are advised to take advantage of this well-known fact. For instance, you may want to think about holding a contest or a drawing for your customers. For instance, if you run a pet supply store, you may want to think about creating a pet gift basket, like one that may include food, treats, or grooming supplies. You will want to allow each of your customers, the ones who make a purchase, to enter into your contest. If the prize is nice enough, you may that some customers buy something just to get entered into the contest. Hosting a contest is a great way to generate sales and business buzz.

The above mentioned approaches are just a few of the many low-cost, affordable ways that you can go about advertising your business to the general public or even just to your targeted market. The decision as to whether or not you want to use any of the above mentioned methods is yours to make, but they are at least worth looking into.

People toy with the idea of starting a small business at various stages of their lifes. Some think of starting a small business after their educational career is over. Some think of starting a small business because of unpleasant or unhappy situations they have encountered in their work places. There are also others who think of starting a small business, because that is the only way they will be able to work again following a break from work for reasons such as health or redundancy.

Toying with the idea is one thing, but if you are taking positive steps to get started, then certain myths associated with starting and running a small business should be dispelled from your mind.

1. Starting a small business might appear to be an easy option to many who are desperate to get out of a situation but running a business is not as easy as it appears to be.

2. The general impression created in the minds of many people is that you can make a lot of money by running a small business. A few people do make a lot of money by running a small business. On the other hand there are many people who loose a lot of money unfortunately due to lack of proper research and planning.

3. Another myth is that you are the Boss, so you can work when you want, relax when you want and go on holidays when you want. You are the Boss that is all to it. The rest simply does not happen because of other factors that come into play which will need your presence and attention most of the time.

One major blunder made by many small business entrepreneurs is that they never made any self assessment before starting. It is absolutely important that you do a self assessment to find out whether you possess the following qualities and capabilities that are necessary to operate a successful small business.

1. You must be of sound health.

2. You should be able to work on your own most of the time.

3. You should be self motivated and dedicated.

4. You should possess an outgoing personality and have the ability to get along with other people.

5. You should have the ability to work under pressure.

6. You should preferably have some knowledge about your business.

7. Failure is no option to you.

In addition to the above the following factors have a very important and significant impact in the success of your small business.

A good support system such as your spouse or members of your family.

Contacts in the business world who could help you with advice and help you promote your small business.

Good financial assets to help you start and develop your small business and sustain you during the early months.

Conclusion:

Since they are popularly known as small businesses, many would be entrepreneurs are under the impression that it could be run in a slip shod manner. Most of the inputs necessary to operate a large business successfuly are also necessary in the small business venture too.

Success does not come overnight. There could be disappointments and failures during the early months.Those who cannot withstand these pressures should not contemplate starting a small business.The ability to withstand all these pressures and remain motivated is absolutely necessary to succeed.

There are many differences that separate the winners in business and life from those who are struggling and falling by the wayside.

One big difference is how they handle failure. Successful entrepreneurs have a positive mindset around the experience of failure.

When they fail, they look at it as a result. They took “x” steps and produced “y” result. “Y” didn’t work, so it’s back to the drawing board to change the formula and try again.

Many new business owners don’t make it out of the gate because as soon as they fail, they figure, “Who am I kidding? I knew it wouldn’t work” and then quit!

If everyone had that mindset, we wouldn’t have electricity, airplanes, vaccines … actually, we’d have pretty much nothing!

Every single success in this world was preceded by one, two — a thousand failures!

Babe Ruth set a record for the most home runs. Did you know he also had the record for the most strikeouts?

Thomas Edison failed more than a thousand times before he perfected the light bulb.

If you’re not failing, you’re not pushing yourself enough. You are remaining in your comfort zone and cannot expect to reach the level of success you’re capable of.

Failure is what allows you to learn and grow. If you quit as soon as you meet with failure, you will always remain exactly where you are.

Albert Einstein once said, “You cannot solve a problem with the same level of thinking that created it.”

And, “The definition of insanity is doing the same thing over and over again and expecting a different result.”

What these statements teach is, in order to overcome failure, you must think differently and act differently. It is what separates the ordinary from the extraordinary!

You might have to seek out guidance from someone else who can offer the expertise you need. You may need to inject new perspectives and talent by forming a team around your project.

Fear of failure is one of the biggest obstacles that hold new business owners back. Failure should not be feared, but embraced because a life lived in fear is a life half lived.

If you’re stuck and unable to move forward because of fear of failure or because you have failed in your previous attempt, bring someone else into the mix to offer support and guidance.

Tweak your plan and give it another go.

Engrave the words of the following masters into your mind and never, EVER give up.

Anyone who has never made a mistake has never tried anything new. – Albert Einstein

He who fears being conquered is sure of defeat. – Napoleon I

Problems are not stop signs, they are guidelines. – Robert Schuller

2006 Laurie Hayes – The HBB Source

If you are serious about the idea of making money through home based business then here are tips which are a beneficial tool for those who want to begin to work at home based business. A simple solution is to start with a business from home focused on the internet arena i.e. where the work is based on Internet.

The market is teeming with numerous ideas of home based internet business launched by innumerable companies. Every single day new schemes come into the market under the garb of legitimate home based internet businesses. Sadly, most of these so called top home internet business are pure pyramid scams.

Home based internet businesses can be a good opportunity provided you are serious about it. With increasing unemployment & rising costs, having a steady income has become a critical issue nowadays. This has a direct bearing not only on the security and well-being of their children but also on the security of their retirement days. If you work at home on internet, not only will you be able to earn a steady income but also be with your kids in their growing years. Moreover, the more you earn now, the more secure their future will be. In such circumstances, if you plan to start a home based internet business, it makes perfect sense.

But the problem lies in how to select the right internet home based business opportunity? The different ideas of top home internet business often confuse the mind and stop us from taking a quick and concrete decision regarding the best home businesses. Then there are questions regarding the viability of these top home internet business opportunity. Then, you are also doubtful whether the income generated from the work at home on internet opportunity be able to replace that from a fulltime job?

In addition to the reliability factor there is another question regarding the amount of investment. What would be the costs of starting work at home on internet business initiative? When the monetary return from top home internet businesses is uncertain, then there is no logic in starting one. Hence, selecting the right internet home based business is of critical importance.

One such work at home on internet business opportunity is internet affiliate marketing. There are innumerable companies offering reliable affiliate programs. And in most cases, the affiliate fees are either free or a basic minimum. The benefits of these home based internet businesses are many. There are tensions regarding inventory build up, or issues such as commercial property, licenses and other related chores. You will be able to keep your total focus on how to market the product or business concept on your website.

After selecting the right affiliate program to start your internet based home business, you should go about building your own website which will mark foray into home based small business.

Do not leave your internet home based business midway and change to stable but permanent job. This is the mistake most people in the work at home on internet do. Also dont expect that you will become successful in your top internet home internet business in a short span of time. So stay put and works hard at your internet home business.

There are various benefits associated with internet based home business. They also require a smaller investment than offline ones. But it requires equal dedication, ethics and hard work to make it successful in this competitive world.

Would you like to accept credit card small business payments at your company or Website? More and more entrepreneurs are taking this route on the road to riches as they learn how to grow their business. Entering the technology age is neither difficult nor expensive, but you have to learn how to navigate the system by following a series of key steps that can put you ahead of the competition.

Becoming eligible to accept credit card small business dealings is as simple as opening a merchant services account. You just have to find a financial broker, often a bank or credit union, who will underwrite your account to make it secure. Many financial institutions are searching for small business owners that they can help to get started in this lucrative process. Do an Internet search to find the top few with reputable names or backgrounds. Compare their prices, options, and terms before choosing the one that seems best able to serve your companys interests and help you grow. Then apply online or by telephone to get the ball rolling. In a very short time you could be accepting credit payments while building undreamed of profitability.

After opening a merchant account, you will need to purchase or lease the right equipment that will let you accept credit card small business payments at your company or Internet site. For a physical location, you can buy a credit card processor or perhaps an e-check or debit processor for a few hundred pounds. Of course, you will need to consider set-up fees, maintenance fees, and any supplies (like electricity or printing paper) to support this equipment. Working with your underwriter, the fees may cost just 25 cents per transaction or 2% overall. It pays to shop for the best deal that works within your company budget. A wireless credit processor works great for employees who deliver goods to residential or business customers. You also might want to invest in a pager or a digital system.

Experts believe the most lucrative step of a merchant account is to set up a company Website to accept credit card small business transactions. A well-designed site that offers clear-cut information about your company and its services will keep customers coming back and through word of mouth or search engines, bring others along as well. Find out how to register a domain name and find a host site. Then your online store will be open to customers all over the world 247, ensuring that sales and profits trickle in on a regular basis. It may take some time to get the word out via the Internet, but in a matter of months with a little bit of promotion you could see significant returns on your investment.

Dont let this excellent opportunity pass you buy. Find out more about how you can open a merchant services account, start accepting credit payments, and perhaps set up a business Website to make your presence known throughout cyberspace. Your income may multiply when you learn how to accept credit card small business payments.

Long-term investing in the stock market can offer a passive return around 5-8% if you remain invested for 30 years; but, unfortunately, that return is before taxes and inflation. This is so low because the company founders, backers, early investors, investment bankers, etc., have removed all foreseeable profit from the company before it is ever offered to the public market. There is a spectrum of investments available to you that is dependent on how much effort you are willing to put into educating yourself, networking, and performing your own investment due diligence. If you dont want to do any work, you are going to receive the tiny return of a CD or mutual fund in exchange for supporting many people (in expensive suits) in between you and the actual business that is making money. For people willing to educate themselves and put forth added effort, they will be sitting across the table from business owners and managers; investing directly into a business that pays monthly or quarterly cash returns from 10 to over 20%.

For example, lets suppose that there is a great single-family rehabber in your area. This rehabber buys homes in bad condition, fixes them up, and then quickly sells them for a profit. If he or she were very good, theyd begin taking on several simultaneous or larger projects until they run out of money to buy any more homes. Once they run out of money, they start using their credit until that is used up as well. Once a successful entrepreneur is out of cash and credit, the only way to grow is to partner with investors. And to entice these investors, they offer higher than average returns. [I want to make a very important distinction between what I define as a start-up and an on-going business. A start-up is a few people that only have a business idea who want to spend your money instead of theirs never invest in them! Leave these to the professional evaluation of a venture capital firm. An on-going business is already being run by someone professional who has current customers, suppliers, location, products, or services these are the types of businesses you want to invest in].

You may be simultaneously networking with local business owners, educating yourself about their industries and the local economy, and checking the reputation of those with whom you are interested in becoming a partner. Introduce yourself as someone that has been watching their success, and indicate that might want to invest in one of their future projects. It could be a business owner who has four retail stores and that youd like to invest with them to open their fifth store; or the owner of a local manufacturer needs some capital to startup selling products overseas; or invest in a developer that splits large plots of land into residential lots; or an investor that packages privately held mortgages. There are many local investing opportunities that offer the investor greater control than buying public stock, along with higher investment returns.

Direct ownership requires a few skills that buying a CD or mutual fund doesnt require, but you will be well compensated for developing these skills. The first skill to learn is some basic accounting because financial numbers is the language of every business. You need the basics to start reading financial statements in order to evaluate potential deals. If your desire is to invest in car dealerships, you need to know the difference between a well-run or a poorly-run dealership from reviewing their financial statements. The next skill is networking to locate deals get your phone ringing, business card circulating, and e-mail account filling with potential deals. Private equity and debt financing is normally offered to family and friends, then acquaintances; and this will only happen if you are meeting people and talking about what you are looking for. The third skill is performing due diligence; which means independently verifying as much as possible about the individual, the company, and the transaction so that you can be reasonably confident in getting paid in full. Few local private offerings will have a prospectus written by teams of lawyers and accountants who have dissected the offer, so you, personally, have to do the work. No matter if this is a relative or a friend, there are people who will steal your money and disappear or people that mean well but are unable to follow-through and build a successful business. In either case, your hard earned money is long gone so you should take great pains to get independent third-party verification of all the facts and history that you can.

I personally know a few people that have built their wealth with the high returns from private placement offerings, and wouldnt invest in the stock market due to the lack of control and lower average return. If you have the willingness to put forth the effort, great returns can be yours as well.